ANALYTICS

Web Analytics is the measure of a Website's performance. Metrics are the complex series of numbers generated by the Web Analytics software on your web-pages based on visitor traffic patterns. It is perfectly reasonable to assume that these metrics have been designed to induce extreme vertigo. But remember what you learned on your first day of calculus - numbers are our friends. Web Analytics helps you figure out where your visitors come from, what pages they visit, how long they stay, what they buy, where they drop off and how often they return. These insights lead to thoughtful decisions on how to improve your user experience and conversion rates.

So,
Web Analytics = Business Data + Insights = Informed Business Decisions

Why Resultrix?
You need more than someone who can simply install web analytics software. That simple task is quickly shadowed by the real trick in analytics - interpreting the data coming out of the system. Each type of web analytics software defines its own set of metrics and parameters which does not adhere to any universal standard making the analysis a combination of art and science. Our team of web analytics managers have been studying, researching and mastering every nuance of web analytics from the early days when Google Analytics and Omniture first began to dethrone the simple page counters used at the time.

We've come to appreciate that while information is power, it's the insights into the data which are truly enlightening. At Resultrix, we understand it is our role to make actionable business sense out of the overwhelming data generated by web analytics. Our singular focus of improving your conversions, and ultimately your bottom line, is what makes us an important strategic partner in your marketing efforts.

Here's how Resultrix Web Analytics puts your business on the map:

• We work with you to understand your business drivers and the Key Performance Indicators (KPIs)
• We figure out the best analytics package for you and implement customized tracking codes for your KPIs
• We build easy to understand metrics dashboards for you to track progress
• We provide detailed monthly reports with deep insights & recommendations on how to improve performance of your KPIs

Every web analytics account is handled exclusively by dedicated Google Certified and Omniture Qualified web analytics managers at Resultrix.