Google Conversion Optimizer is provided to every Google Adwords account whose campaign has at least 15 conversions in the last 30 days. It regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify.

It is an automated bid management tool which performs a function that is difficult or impossible for a human to execute. Google Conversion Optimizer monitors conversion behavior several times a day, and adjusting keyword bids so that the chances is high that the advertiser will pay no more and no less than the amount required to get conversions at or below their target cost.

In market today we have many bid management tools but Conversion Optimizer has two important advantages over other automated bid management software.

1. It’s FREE! It is given by default to any Google Adwords account whose campaign/s has 15 or more than conversion in the past 30 days.
2. It takes into consideration the data which only Google can possibly have (through their algorithm calculations). Google knows the conversion history for most of the search terms in your campaign across many advertisers. So they know with better precision than anyone how likely it is that your keyword will trigger a conversion.

The Factors which the Conversion Optimizer Takes into Account are -

Search targeting

• Broad vs. exact match
• Particular broad-match query
• Search partner site

Content targeting

• Content site “topic”
• Actual content site
• Match quality between the ad and content

User attributes

• User location
• Operating system
• Browser
• Language setting

Conversion optimizer only works on campaigns that have accumulated at least 15 conversions in the last 30 days.

For any such campaign, you’ll see the Conversion Optimizer option when you click on the Setting link for the campaign, and then go to Bidding and Budget. Under Bidding just click the radio button next to Focus on Conversions (Conversion Optimizer)-use CPA bids.

Google will suggest a Target CPA for the ad groups in the campaign. My suggestion to you is -don’t accept the suggestion. Manually set the target CPA to match your cost-per-conversion goals. The target CPA can be different for each ad group too.

You can see a decent increase in the number of conversions. But you might need to be patient enough depending on the campaign speed (the volume of clicks over time) you might need to wait a week or two before conversions rises and come to a same level or sometimes the volumes might will be less then what you use to get through manual bidding campaign.

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Tags: Conversion Optimizer, CPA, Google Adwords, Google Conversion Optimizer