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	<title>Resultrix &#187; SEM &#8211; Search Engine Marketing</title>
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	<link>http://www.resultrix.com/blog</link>
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		<title>Transition from Yahoo! Search Marketing to Microsoft adCenter</title>
		<link>http://www.resultrix.com/blog/2010/08/06/transition-from-yahoo-search-marketing-to-microsoft-adcenter/</link>
		<comments>http://www.resultrix.com/blog/2010/08/06/transition-from-yahoo-search-marketing-to-microsoft-adcenter/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 10:15:33 +0000</pubDate>
		<dc:creator>Praveen Joshi</dc:creator>
				<category><![CDATA[SEM - Search Engine Marketing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[microsoft ad center]]></category>
		<category><![CDATA[microsoft adcenter]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[search alliance]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[yahoo microsoft alliance]]></category>
		<category><![CDATA[Yahoo Search Marketing]]></category>
		<category><![CDATA[yahoo transition center]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=509</guid>
		<description><![CDATA[On Feb 18, 2010, US &#038; EU regulators approved the search alliance between Yahoo &#038; Microsoft. As we all are aware of the fact that, after the transition advertisers will have to use Microsoft Ad Center to manage their online campaigns.
Here are few things which advertisers need to ensure for a smooth transition:
Ad Titles &#038; Description
Keyword Changes
Bid Changes]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2010/08/06/transition-from-yahoo-search-marketing-to-microsoft-adcenter/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google Ad Site Links</title>
		<link>http://www.resultrix.com/blog/2010/07/14/google-ad-site-links/</link>
		<comments>http://www.resultrix.com/blog/2010/07/14/google-ad-site-links/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 13:57:33 +0000</pubDate>
		<dc:creator>neelofer</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[SEM - Search Engine Marketing]]></category>
		<category><![CDATA[Ad SiteLinks]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Adwords Ad SiteLinks]]></category>
		<category><![CDATA[adwords campaign settings]]></category>
		<category><![CDATA[Adwords Features]]></category>
		<category><![CDATA[Adwords New Features]]></category>
		<category><![CDATA[Adwords SiteLinks]]></category>
		<category><![CDATA[Google Adwords Ad SiteLinks]]></category>
		<category><![CDATA[Google Adwords Features]]></category>
		<category><![CDATA[Google Adwords New Features]]></category>
		<category><![CDATA[Google Adwords SiteLinks]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[sem campaigns]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=465</guid>
		<description><![CDATA[Back in November 2009, Google had launched Ad Site Links to help advertisers get improved results from their top performing ads. According to Google, advertisers have experienced huge gains when Site links was introduced to some accounts as beta, and it helped increase the click through rate on an average by 30% or more.
Google has [...]]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2010/07/14/google-ad-site-links/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Launches AdWords Campaign Experiments Tool</title>
		<link>http://www.resultrix.com/blog/2010/07/06/google-launches-adwords-campaign-experiments-tool/</link>
		<comments>http://www.resultrix.com/blog/2010/07/06/google-launches-adwords-campaign-experiments-tool/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 15:14:09 +0000</pubDate>
		<dc:creator>Praveen Joshi</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[SEM - Search Engine Marketing]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Adwords Ad SiteLinks]]></category>
		<category><![CDATA[AdWords Campaign Experiments]]></category>
		<category><![CDATA[Adwords Features]]></category>
		<category><![CDATA[Adwords New Features]]></category>
		<category><![CDATA[Google Adwords Features]]></category>
		<category><![CDATA[Google Adwords New Features]]></category>
		<category><![CDATA[Google Content Network]]></category>
		<category><![CDATA[Google Search]]></category>
		<category><![CDATA[Google Search campaigns]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=457</guid>
		<description><![CDATA[Google AdWords has recently released a beta feature named “AdWords Campaign Experiments”. The feature is still in beta format and is available only to a selected set of users for testing.
This feature assists you in determining whether the experiments conducted on the account, such as, increase in bids, keyword changes, ad copy changes, etc. have [...]]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2010/07/06/google-launches-adwords-campaign-experiments-tool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An update to the Google Adwords Display URL Policy</title>
		<link>http://www.resultrix.com/blog/2010/01/16/an-update-to-the-google-adwords-display-url-policy/</link>
		<comments>http://www.resultrix.com/blog/2010/01/16/an-update-to-the-google-adwords-display-url-policy/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 09:06:19 +0000</pubDate>
		<dc:creator>Praveen Joshi</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[SEM - Search Engine Marketing]]></category>
		<category><![CDATA[display url]]></category>
		<category><![CDATA[display url policy]]></category>
		<category><![CDATA[google adwords display url]]></category>
		<category><![CDATA[Google Adwords Features]]></category>
		<category><![CDATA[google adwords update]]></category>
		<category><![CDATA[pay per click]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=358</guid>
		<description><![CDATA[Display URL displayed on your ad allows your users to identify your site.
Sample Ad:
Performance Marketing Co?
We Help you Decide the Right Online
Marketing Mix &#8211; Resultrix. Drop by!
Resultrix.com
The point of the display URL is to give users a clear idea of what website they&#8217;ll be taken when they click on the ad.
The display URL is limited [...]]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2010/01/16/an-update-to-the-google-adwords-display-url-policy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Is Social Networking the Chicken or the Egg?</title>
		<link>http://www.resultrix.com/blog/2010/01/15/is-social-networking-the-chicken-or-the-egg/</link>
		<comments>http://www.resultrix.com/blog/2010/01/15/is-social-networking-the-chicken-or-the-egg/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 00:56:13 +0000</pubDate>
		<dc:creator>Robb</dc:creator>
				<category><![CDATA[SEM - Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=344</guid>
		<description><![CDATA[This was a question recently asked by Susan Rice-Lincoln in a social media discussion on Linked-in. She posed the question of what is fueling the astounding growth of social networking sites. She wonders if it&#8217;s the fact that the technology exists so we&#8217;re simply using it or if the technology was born out of a [...]]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2010/01/15/is-social-networking-the-chicken-or-the-egg/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why is PPC a Must for Your Campaigns?</title>
		<link>http://www.resultrix.com/blog/2009/12/29/why-is-ppc-a-must-for-your-campaigns/</link>
		<comments>http://www.resultrix.com/blog/2009/12/29/why-is-ppc-a-must-for-your-campaigns/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 08:32:21 +0000</pubDate>
		<dc:creator>Rohan</dc:creator>
				<category><![CDATA[SEM - Search Engine Marketing]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=200</guid>
		<description><![CDATA[We have always come across clients asking us “Why PPC?”, “I can opt for SEO; it will help me in the Long Run”. And I am sure it will. However we have few pointers to tell you how PPC will help.
According to Survey (SES):
PPC traffic converts 2.03% data as compared to 1.26% of Natural Traffic.
PPC [...]]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2009/12/29/why-is-ppc-a-must-for-your-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Conversion Optimizer</title>
		<link>http://www.resultrix.com/blog/2009/12/28/google-conversion-optimizer/</link>
		<comments>http://www.resultrix.com/blog/2009/12/28/google-conversion-optimizer/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 13:53:07 +0000</pubDate>
		<dc:creator>neelofer</dc:creator>
				<category><![CDATA[SEM - Search Engine Marketing]]></category>
		<category><![CDATA[Conversion Optimizer]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Conversion Optimizer]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=168</guid>
		<description><![CDATA[Google Conversion Optimizer is provided to every Google Adwords account whose campaign has at least 15 conversions in the last 30 days. It regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify.
It is an automated bid management tool which performs a function that is difficult or [...]]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2009/12/28/google-conversion-optimizer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>New Adwords Keyword Tool</title>
		<link>http://www.resultrix.com/blog/2009/12/22/new-adwords-keyword-tool/</link>
		<comments>http://www.resultrix.com/blog/2009/12/22/new-adwords-keyword-tool/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 07:49:06 +0000</pubDate>
		<dc:creator>Bhavna</dc:creator>
				<category><![CDATA[SEM - Search Engine Marketing]]></category>
		<category><![CDATA[Google Adwords]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=124</guid>
		<description><![CDATA[Google has come up with its new keyword tool, this is still in Beta phase and only a few accounts have access to this tool.
A good addition in this new tool is that we can choose to view keywords by categories like Apparel, Sports, Computers, Finance and many more. Just like how we choose placement [...]]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2009/12/22/new-adwords-keyword-tool/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Yahoo Introduces Ad Interest Manager</title>
		<link>http://www.resultrix.com/blog/2009/12/10/yahoo-introduces-ad-interest-manager/</link>
		<comments>http://www.resultrix.com/blog/2009/12/10/yahoo-introduces-ad-interest-manager/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 06:30:36 +0000</pubDate>
		<dc:creator>Praveen Joshi</dc:creator>
				<category><![CDATA[SEM - Search Engine Marketing]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yahoo Search Marketing]]></category>

		<guid isPermaLink="false">http://blogs.resultrix.com/?p=59</guid>
		<description><![CDATA[Empowering the User.
Yahoo now allows users to customize the ads served to them with the help of its newly launched Ad Interest Manager.  This new system allows user to select their interest and block ads outside of their interest areas.
According to the official Yahoo press release, AIM provides users

Provides a central point where Yahoo! visitors [...]]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2009/12/10/yahoo-introduces-ad-interest-manager/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Adwords SiteLinks</title>
		<link>http://www.resultrix.com/blog/2009/11/12/google-adwords-sitelinks/</link>
		<comments>http://www.resultrix.com/blog/2009/11/12/google-adwords-sitelinks/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 09:19:03 +0000</pubDate>
		<dc:creator>Shibu</dc:creator>
				<category><![CDATA[SEM - Search Engine Marketing]]></category>
		<category><![CDATA[Ad SiteLinks]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Adwords Ad SiteLinks]]></category>
		<category><![CDATA[Adwords Features]]></category>
		<category><![CDATA[Adwords New Features]]></category>
		<category><![CDATA[Adwords SiteLinks]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Adwords Ad SiteLinks]]></category>
		<category><![CDATA[Google Adwords Features]]></category>
		<category><![CDATA[Google Adwords New Features]]></category>
		<category><![CDATA[Google Adwords SiteLinks]]></category>
		<category><![CDATA[SiteLinks]]></category>

		<guid isPermaLink="false">http://blogs.resultrix.com/?p=46</guid>
		<description><![CDATA[Google recently introduced “Ad SiteLInks” for its Adwords advertisers. “SiteLinks” are links to pages deeper on a website. Google already have it in organic search results.

Currently, “Ad SiteLinks” are only available to advertisers whose ads meet a certain high quality threshold.  If your account qualifies for this feature, you will find this option under [...]]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2009/11/12/google-adwords-sitelinks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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