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	<title>Resultrix</title>
	<atom:link href="http://www.resultrix.com/blog/index.php/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.resultrix.com/blog</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Fri, 06 Aug 2010 10:15:33 +0000</lastBuildDate>
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		<title>Transition from Yahoo! Search Marketing to Microsoft adCenter</title>
		<link>http://www.resultrix.com/blog/2010/08/06/transition-from-yahoo-search-marketing-to-microsoft-adcenter/</link>
		<comments>http://www.resultrix.com/blog/2010/08/06/transition-from-yahoo-search-marketing-to-microsoft-adcenter/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 10:15:33 +0000</pubDate>
		<dc:creator>Praveen Joshi</dc:creator>
				<category><![CDATA[SEM - Search Engine Marketing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[microsoft ad center]]></category>
		<category><![CDATA[microsoft adcenter]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[search alliance]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[yahoo microsoft alliance]]></category>
		<category><![CDATA[Yahoo Search Marketing]]></category>
		<category><![CDATA[yahoo transition center]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=509</guid>
		<description><![CDATA[On Feb 18, 2010, US &#038; EU regulators approved the search alliance between Yahoo &#038; Microsoft. As we all are aware of the fact that, after the transition advertisers will have to use Microsoft Ad Center to manage their online campaigns.
Here are few things which advertisers need to ensure for a smooth transition:
Ad Titles &#038; Description
Keyword Changes
Bid Changes]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2010/08/06/transition-from-yahoo-search-marketing-to-microsoft-adcenter/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Site Speed Optimization Tool &#8211; Google Closure</title>
		<link>http://www.resultrix.com/blog/2010/07/31/site-speed-optimization-tool-google-closure/</link>
		<comments>http://www.resultrix.com/blog/2010/07/31/site-speed-optimization-tool-google-closure/#comments</comments>
		<pubDate>Sat, 31 Jul 2010 07:47:56 +0000</pubDate>
		<dc:creator>Isha Mehendiratta</dc:creator>
				<category><![CDATA[SEO - Search Engine Optimization]]></category>
		<category><![CDATA[Closure compiler]]></category>
		<category><![CDATA[Google closure tool]]></category>
		<category><![CDATA[JavaScript compressor]]></category>
		<category><![CDATA[Page load time]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Site Speed]]></category>
		<category><![CDATA[Website Optimization]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=502</guid>
		<description><![CDATA[Google officially announced in April, the importance of site speed i.e. page load time in Google’s ranking. Site Speed is how quickly a website responds to web requests. This announcement adds a positive approach to the field of SEO, which always tries to deliver improvement in site quality and usability.]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2010/07/31/site-speed-optimization-tool-google-closure/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Incorporating Social Media into the MarCom Roadmap</title>
		<link>http://www.resultrix.com/blog/2010/07/23/incorporating-social-media-into-the-marcom-roadmap/</link>
		<comments>http://www.resultrix.com/blog/2010/07/23/incorporating-social-media-into-the-marcom-roadmap/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 13:30:04 +0000</pubDate>
		<dc:creator>Nidhi Kirpal Jayadevan</dc:creator>
				<category><![CDATA[Internet Marketing Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[social blogs]]></category>
		<category><![CDATA[social news sites]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[UGC]]></category>
		<category><![CDATA[UGC - user generated content]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=491</guid>
		<description><![CDATA[Today, companies are utilizing Twitter, social blogs, social news sites, and others, to sense the “buzz” around their brand, company, products and services. This can provide companies insights that go well beyond their PR and reputation management efforts. It also provides companies an opportunity to be proactive and make strategic marketing decisions.]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2010/07/23/incorporating-social-media-into-the-marcom-roadmap/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>BFSI Industry and the Internet</title>
		<link>http://www.resultrix.com/blog/2010/07/20/bfsi-industry-and-the-internet/</link>
		<comments>http://www.resultrix.com/blog/2010/07/20/bfsi-industry-and-the-internet/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 09:35:41 +0000</pubDate>
		<dc:creator>Pankaj</dc:creator>
				<category><![CDATA[Internet Marketing Trends]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[banking and finance]]></category>
		<category><![CDATA[banking and financial services]]></category>
		<category><![CDATA[banking industry]]></category>
		<category><![CDATA[banking industry marketing]]></category>
		<category><![CDATA[bfsi]]></category>
		<category><![CDATA[bfsi and the internet]]></category>
		<category><![CDATA[bfsi industry]]></category>
		<category><![CDATA[bfsi online advertising]]></category>
		<category><![CDATA[bfsi online marketing]]></category>
		<category><![CDATA[bfsi online spends]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iamai]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[max bupa]]></category>
		<category><![CDATA[Max Bupa Health insurance]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online display]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online platforms]]></category>
		<category><![CDATA[SEM - Search Engine Marketing]]></category>
		<category><![CDATA[SEO - Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=475</guid>
		<description><![CDATA[One of the most established and dominating industries, the BFSI (Banking, Financial Services and Insurance) industry has started taking the internet medium more seriously than ever before. With penetration of Internet Banking, Plastic Money (Debit and Credit Cards) moving into every pocket, increase in financial information searches online, BFSI Industry is connecting more aggressively with the power internet users carry with them online.]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2010/07/20/bfsi-industry-and-the-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Ad Site Links</title>
		<link>http://www.resultrix.com/blog/2010/07/14/google-ad-site-links/</link>
		<comments>http://www.resultrix.com/blog/2010/07/14/google-ad-site-links/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 13:57:33 +0000</pubDate>
		<dc:creator>neelofer</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[SEM - Search Engine Marketing]]></category>
		<category><![CDATA[Ad SiteLinks]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Adwords Ad SiteLinks]]></category>
		<category><![CDATA[adwords campaign settings]]></category>
		<category><![CDATA[Adwords Features]]></category>
		<category><![CDATA[Adwords New Features]]></category>
		<category><![CDATA[Adwords SiteLinks]]></category>
		<category><![CDATA[Google Adwords Ad SiteLinks]]></category>
		<category><![CDATA[Google Adwords Features]]></category>
		<category><![CDATA[Google Adwords New Features]]></category>
		<category><![CDATA[Google Adwords SiteLinks]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[sem campaigns]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=465</guid>
		<description><![CDATA[Back in November 2009, Google had launched Ad Site Links to help advertisers get improved results from their top performing ads. According to Google, advertisers have experienced huge gains when Site links was introduced to some accounts as beta, and it helped increase the click through rate on an average by 30% or more.
Google has [...]]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2010/07/14/google-ad-site-links/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Launches AdWords Campaign Experiments Tool</title>
		<link>http://www.resultrix.com/blog/2010/07/06/google-launches-adwords-campaign-experiments-tool/</link>
		<comments>http://www.resultrix.com/blog/2010/07/06/google-launches-adwords-campaign-experiments-tool/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 15:14:09 +0000</pubDate>
		<dc:creator>Praveen Joshi</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[SEM - Search Engine Marketing]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Adwords Ad SiteLinks]]></category>
		<category><![CDATA[AdWords Campaign Experiments]]></category>
		<category><![CDATA[Adwords Features]]></category>
		<category><![CDATA[Adwords New Features]]></category>
		<category><![CDATA[Google Adwords Features]]></category>
		<category><![CDATA[Google Adwords New Features]]></category>
		<category><![CDATA[Google Content Network]]></category>
		<category><![CDATA[Google Search]]></category>
		<category><![CDATA[Google Search campaigns]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=457</guid>
		<description><![CDATA[Google AdWords has recently released a beta feature named “AdWords Campaign Experiments”. The feature is still in beta format and is available only to a selected set of users for testing.
This feature assists you in determining whether the experiments conducted on the account, such as, increase in bids, keyword changes, ad copy changes, etc. have [...]]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2010/07/06/google-launches-adwords-campaign-experiments-tool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Configuring permalinks and URL rewriting for Wordpress under IIS</title>
		<link>http://www.resultrix.com/blog/2010/02/11/configuring-permalinks-and-url-rewriting-for-wordpress-under-iis/</link>
		<comments>http://www.resultrix.com/blog/2010/02/11/configuring-permalinks-and-url-rewriting-for-wordpress-under-iis/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 11:46:17 +0000</pubDate>
		<dc:creator>bharti</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=444</guid>
		<description><![CDATA[Rewriting the URL and setting the permalinks on the wordpress on IIS can now be achieved by wp-url-rewriting.dll. Copy the dll into the windows folder of the server. In IIS MMC snap-in, register the dll using the ISAPI filters. After successful registration, configure the permalinks in wordpress using the wordpress dashboard.
Download dll here 
using the [...]]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2010/02/11/configuring-permalinks-and-url-rewriting-for-wordpress-under-iis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Quick Download of Page is an Asset of Usability &amp; an Important Aspect of SEO.</title>
		<link>http://www.resultrix.com/blog/2010/02/10/quick-download-of-page-is-an-asset-of-usability-an-important-aspect-of-seo/</link>
		<comments>http://www.resultrix.com/blog/2010/02/10/quick-download-of-page-is-an-asset-of-usability-an-important-aspect-of-seo/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 08:09:45 +0000</pubDate>
		<dc:creator>shuvayu</dc:creator>
				<category><![CDATA[SEO - Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=439</guid>
		<description><![CDATA[Web-Usability is the most important aspect of Online Marketing. A good website that is capable of engaging a user till the time either of them succeeds in completing their business objectives is said to have a good user interface. So what are the important factors that one would consider when they define the user friendliness [...]]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2010/02/10/quick-download-of-page-is-an-asset-of-usability-an-important-aspect-of-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Copywriting CookBook</title>
		<link>http://www.resultrix.com/blog/2010/02/09/seo-copywriting-cookbook/</link>
		<comments>http://www.resultrix.com/blog/2010/02/09/seo-copywriting-cookbook/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 10:56:00 +0000</pubDate>
		<dc:creator>Vaishali Gala</dc:creator>
				<category><![CDATA[SEO - Search Engine Optimization]]></category>
		<category><![CDATA[copywriting cookbook]]></category>
		<category><![CDATA[copywriting tiips]]></category>
		<category><![CDATA[copywriting tricks]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo copywriting]]></category>
		<category><![CDATA[seo sales copy]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=431</guid>
		<description><![CDATA[&#8211; Is Writing for the Web getting on your nerves?
&#8211; Do you need a crisp web copy that can drive traffic to your website?
Learn the nitty-gritty of SEO Copywriting through these 10 Simple Rules!

1) Write Effectively
&#8211;Follow the mantra “Content is King”
&#8211;Use targeted keywords in the web copy
&#8211;Good Grammar is a must
&#8211;Avoid Jargons
&#8211;Use Power Words like [...]]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2010/02/09/seo-copywriting-cookbook/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Flash Navigation &#8211; Internal Linking Structure</title>
		<link>http://www.resultrix.com/blog/2010/02/06/flash-navigation/</link>
		<comments>http://www.resultrix.com/blog/2010/02/06/flash-navigation/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 12:23:21 +0000</pubDate>
		<dc:creator>Vishal Gohel</dc:creator>
				<category><![CDATA[SEO - Search Engine Optimization]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Flash Navigation]]></category>
		<category><![CDATA[Flash Websites]]></category>
		<category><![CDATA[Internal Linking Structure]]></category>
		<category><![CDATA[noframe tag]]></category>
		<category><![CDATA[noscript tag]]></category>

		<guid isPermaLink="false">http://www.resultrix.com/blog/?p=417</guid>
		<description><![CDATA[The internal linking structure as well as directory structure of a website / web pages throughout the website is very important. The various components of any website cannot and should not be crammed into only the homepage. There have to be other pages where you need to insert appropriate data. Deep-linked pages have to have [...]]]></description>
		<wfw:commentRss>http://www.resultrix.com/blog/2010/02/06/flash-navigation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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