Archive for February, 2010

Quick Download of Page is an Asset of Usability & an Important Aspect of SEO.

Wednesday, February 10th, 2010

Web-Usability is the most important aspect of Online Marketing. A good website that is capable of engaging a user till the time either of them succeeds in completing their business objectives is said to have a good user interface. So what are the important factors that one would consider when they define the user friendliness of a website? A few points that come to ones mind would be the basic theme, linking & navigation, content & URL architecture of the website. The initial factor, however, that would entice the user to yearn for more would be the download time of your website pages. Mentioned below are some important points that explain the basic steps one would need to incorporate while developing or designing a website:
• The layout of your web-pages should be configured with CSS & not with tables.
• Use CSS instead of images to display text.
• Call up decorative images used in the background with CSS.
• Use contextual selectors to define every paragraph present in the page.
• Use shorthand CSS property.
• Minimize white spaces present in your web-page, the line return space & comment tag.
• Minimize the meta-data.
• Implement JavaScript & CSS in external files.
• Use relative-call ups instead of direct call-ups.
• Use “/” after every command.

It is understood that the download time of a page varies from browser to browser. The above points are thus, certain basics that, if incorporated, will help pages download quickly in general. This in turn will increase your visits, site usage & reduce your site’s bounce rate.

SEO Copywriting CookBook

Tuesday, February 9th, 2010

copywriting3 seo sales copy seo copywriting SEO   Search Engine Optimization search engine optimization copywriting tricks copywriting tiips copywriting cookbook – Is Writing for the Web getting on your nerves?
– Do you need a crisp web copy that can drive traffic to your website?

Learn the nitty-gritty of SEO Copywriting through these 10 Simple Rules!

1) Write Effectively
–Follow the mantra “Content is King”
–Use targeted keywords in the web copy
–Good Grammar is a must
–Avoid Jargons
–Use Power Words like “Proven”, “Disclosed”, “Breakthrough”, etc
–Ask Questions to keep visitors glued on to the page
–Make Copy with Innovative ideas
PROVEN USER-FRIENDLY AND SEARCH-ENGINE-FRIENDLY APPROACH
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2) Use Bold and Italics
–Highlight words in BOLD to lay emphasis
–Highlight words in ITALICS to attract readers to read a note
BOLD & ITALICS HELP SEARCH ENGINES TO CAPTURE THE KEYWORDS
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3) Jot in Bullet Points
–Display content in numbered/bullet lists
–Use numbers in the Headlines, E.g.: “10 Simple SEO Copy-writing Rules”
–Capture targeted keywords and Use them for inter-linking
BEST PRACTICE FOR ATTRACTING USERS IN SEARCH-ENGINE FRIENDLY WAY
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4) Use Header Tags
–Use targeted keywords from title tags embedded within H1 Tag for Headlines
–H2 can be specifically used for sub-headlines on the page
–Have next level keywords embedded within other Header Tags (H3-H6)
HEADER TAGS WILL HELP IMPROVE YOUR SEARCH ENGINE RESULTS QUICKLY
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5) Interlink Website Pages
–Use targeted keywords to hyperlink internal pages of your website
–Cross-linking through web copy is essential, apart from Navigation links
INTERLINKING WILL HELP SHARE THE PAGE RANK AND INCREASE THE POPULARITY IN SEARCH ENGINES

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6) Add Useful External Links
–Consider adding external links with similar or higher PR value
–Add external links with relevant theme as of your website
–Check for penalized website before adding one
–Do not use Competitor links
HELPS IN INCREASING THE PR AND ADDS REFERENCES FOR USERS
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7) Tap Content to Code Ratio
–Keyword Density is an important factor to rank in the search engines
–Limited use of Flash and Java Scripts
–Reduce the use of Forms
–Avoid Keyword Stuffing
NO PAGE LOADING ISSUES WITH Search-engine readable COPY
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icon cool seo sales copy seo copywriting SEO   Search Engine Optimization search engine optimization copywriting tricks copywriting tiips copywriting cookbook Write for the Reader
–Write Naturally
–Have Unique content
–Use Geo-targeted English, E.g.: Traveling (US English) v/s Travelling (UK English)
–Use user-centric keywords like “Free”, “Tips”, “Tricks”, “Tutorial”, etc
HELPS IN RETAINING VISITORS, INCREASING SALES, IMPROVING BRAND REPUTATION
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9) Meta Data
–Use targeted keywords in the title tag (max. of 3-4 keywords within 65 characters limit)
–Write effective meta description tag (for about 25-30 words within 150 characters limit)
–Add meta keywords tag related to your web page copy
ATTRACTS USERS TO READ THE COPY AND SEARCH-ENGINES TO CRAWL THE PAGE
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10) Use Synonyms & Plurals
–Follow LSI Indexing Tactics
–Use Synonyms & Plurals related to web page copy
–Write user-readable and search-engine readable content
–Avoid keyword bombing
SEARCH-ENGINE FRIENDLY COPY WITH PROVEN BENEFICIAL RESULTS
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Follow these 10 Rules and your SEO Web Copy is READY!!
copywriting7 seo sales copy seo copywriting SEO   Search Engine Optimization search engine optimization copywriting tricks copywriting tiips copywriting cookbook

Flash Navigation – Internal Linking Structure

Saturday, February 6th, 2010

The internal linking structure as well as directory structure of a website / web pages throughout the website is very important. The various components of any website cannot and should not be crammed into only the homepage. There have to be other pages where you need to insert appropriate data. Deep-linked pages have to have more keyword-rich content than the home page as these pages need to be optimized for better rankings.

There are many ways in which one can define Internal Linking Structure as per their website. The following are the different ways in which once can define internal linking structure:

  1. Simple Anchor Text Links / Simple Hyper Text Links
  2. Image Navigation Icons or Buttons
  3. JavaScript Dropdown/Pull down Menu or DHTML Dropdown / Pulldown Menu
  4. Animated Gifs and Flash Navigation
  5. Image Map Navigation
  6. Frameset / Framed Navigation

In this post we will cover only the Fourth point that is Flash Navigation

4.2 Flash Navigation

Adobe Flash, has redefined the limitations of the Web. Flash has taken Web design to levels once thought unachievable. Web designers can create, publish and transmit high definition, motion filled, colorful animations to a broad Internet base without running into the pitfalls of bandwidth limitations and browser support. Flash has undoubtedly changed the Internet forever.

Flash Web sites tend to be one of the poorer types of Web sites in terms of SEF (Search Engine Friendly). Many of the search engine spiders/robots/bots/ crawlers cannot read the contents within the File file (.SWF). Till Date, Google and FastSearch are able to read the URLs or Text within a Flash file. That is why it is important when creating Flash sites to also create a simple but text rich HTML Web site for spiders and for Web users that prefer the less eye-candy media. After all it is totally dependent on the website owner to take a call for the website development.

There are several ways to use Flash within a site’s design that can help reduce the negative qualities of the Flash files. The first method is to use a partial flash site and partial HTML site. Many sites opt for this solution because you can have the eye-candy with the benefits of the HTML site. Here, there banner can be made in flash & the rest of the part can be made in HTML. Second method is to create a splash page that gives the user the ability to choose either an HTML version or a Flash version. This solution is very common as well. The spiders will crawl (no pun intended) the HTML version while your Web visitor will be dazzled by the Flash version. The third method to combat the illegibility of the Flash files is to use the noscript tag or noframe tag when using a flash only site. This is however not the good option and one should only use these tags when there is no other option.

About noscript tag – The <noscript> tag is used to provide an alternate content for users that have disabled scripts in their browser or have a browser that doesn’t support client-side scripting.The noscript element can contain all the elements that you can find inside the body element of a normal HTML page.The content inside the noscript element will only be displayed if scripts are not supported, or are disabled in the user’s browser.

About noframe tag – The <noframes> tag is used for browsers that do not handle frames. The noframes element can contain all the elements that you can find inside the body element of a normal HTML page. The noframes element is most used to link to a non-frameset version of the web site or to display a message to users that frames are required. The noframes element goes inside the frameset element.

New Languages for Google Analytics

Monday, February 1st, 2010

Google on January 29th made available Google Analytics in 6 languages which are as follows:

  1. Bulgarian
  2. Catalan
  3. Greek
  4. Lithuanian
  5. Slovak
  6. Vietnamese

languages 300x280 Google Analytics Tracking Google Analytics New Language Google Analytics Languages Google Analytics GA

Now Google Analytics is available in total 31 languages.