Archive for December, 2010

Measure the Customer Interaction on Your Adwords Ads

Friday, December 10th, 2010

Few months back, Adwords launched “Site links, Click to call & Product Extensions” features which allow creating more interactive ads. Sitelinks & Products ads help visitors find the relevant pages on your website. “Click-to-call” ads allow customers to call your business directly from the search results.

Recently, Adwords launched a new segment to measure the performance for these interactive ads. It measures how the customers interact with your ads – Clicks, Click through rates, Conversions & Conversion Rates.

This report is available on all levels – Campaigns, Ad groups, Keywords & Ads in the Segment Section.

Picture1 SEM   Search Engine Marketing Google Adwords Google Adwords SiteLinks Adwords New Features Adwords Features Adwords

Now, you can measure the interactive ads performance on each level. This will help you evaluate your performance effectively.

Try this today & it might help you get higher returns from your campaigns.