Archive for April, 2011

What’s Black and White and weighs 1700 lbs?

Wednesday, April 20th, 2011

image004 Yahoo Search Marketing Tags: Adwords SEM   Search Engine Marketing search engine optimization pay per click Online Marketing Google Panda Google Adwords New Features Google Adwords Features Google Adwords Google Adwords New Features Adwords Features Google Panda is the substantial algorithm change launched by in February 2011 with the objective to identify low quality pages and sites. These pages tend to contain text that is relevant to the query however may not be the best user experience. Panda has been implemented across all English language queries and has continued to make minor updated.

Implemented on all English Queries

Initially when Panda launched, it impacted only USA queries with accounts for around 12%. However, today the change is applicable for all English queries worldwide and it is expected that the impact would be similar for English speaking searchers across the world. This includes searches on Google.co.uk, Google.com.au as well as English queries in non-English speaking countries (searches on Google.fr with English results).

Utilizing searcher’s data about blocked sites

Google has always taken measures in determining relevant search results. The proof of this can be seen either on the pages itself (text on a page) or on the other sites (anchor text in links to a page). At times clues are also drawn from user behavior (how long the page takes to load by using toolbar data from users who access those pages). Even recently, Google has launched two ways of blocking particular sites from search results by the way of Chrome extension and block links directly in search results which appears once been clicked from results to a site and then return to search results.

Impact of the change

When launched large sites were affected as they have more traffic, pages, links and more signals available. According to the latest updates even smaller sites are facing the impact.

Is 60 the new 35?

Saturday, April 16th, 2011

Well I never, I actually thought I was going back in time via the hub tub time machine for a moment there. Wait, it is true! Google has recently announced a new feature for their headline and taking it back to the 2003 era. They just released a new feature with their ad text, where the title could be a long as 60 characters. Basically they are taking your description 1 and pushing it into your headline if you ad shows up on the right rail of the sponsored results. Here is what is would look like:

sixty1 Yahoo Search Marketing SEM   Search Engine Marketing pay per click Online Marketing marketing Google Adwords New Features Google Adwords Features Google Adwords Google Bing Adwords New Features Adwords Features Adwords

In order for your headline 1 to show in the headline you must have a proper sentence with a period or full stop which will allow the description 1 to move to the headline. Google is touting that the longer headline creates an average increase of CTR by 5%. Some might wonder if this is Google’s way of increasing their revenue per search. Personally I think that they just wanted to bring back the good old days of Overture (gosh, I am really dating myself) and see if the longer headline does actually work. It will be interesting to see if Advertisers actually seeing positive results with this change.

For more information, visit Google Blog: http://adwords.blogspot.com/2011/02/longer-headlines-for-select-ads-on.html

Will You Be My +1?

Friday, April 1st, 2011

Picture30 Yahoo Search Marketing SEM   Search Engine Marketing search engine marketing pay per click Online Marketing Google Adwords New Features Google Adwords Features Google Adwords Google Adwords New Features Adwords Features Adwords As many of you might have heard, Google released a new feature for both Organic and Paid listings. It is called +1 and allows people to basically “Like” a listing. As social marketing continues to influence whether purchases are made, it seems that this is the next logical step. As of today (March 31, 2011), a small percentage of Google Search users on Google.com in the USA will now see the +1 button next to the search listings, when they are logged into Adwords.

Here is how the feature works:

If you like the listing, you can hit the +1 box and another user (once logged into Google) will be able to see the recommendation.
Picture31 Yahoo Search Marketing SEM   Search Engine Marketing search engine marketing pay per click Online Marketing Google Adwords New Features Google Adwords Features Google Adwords Google Adwords New Features Adwords Features Adwords

For standard listings, it will look like this:
Picture32 Yahoo Search Marketing SEM   Search Engine Marketing search engine marketing pay per click Online Marketing Google Adwords New Features Google Adwords Features Google Adwords Google Adwords New Features Adwords Features Adwords

Interesting enough you can actually remove your +1 if you accidentally clicked. Today this feature is only available for advertisers, don’t fret it is coming to anyone registered with Google Webmaster Central for their non-paid or “organic” search listings.

Will this new feature work? It is still early days and only a select number of listings are included to begin with. It will be interesting to see how many people adopt +1 on their listings and if the algo is going to be updated via this new feature.

For more information, visit the Google site.