Archive for June, 2011

Black or White? Google’s Testing Their Homepage

Wednesday, June 29th, 2011

I went to Google’s homepage yesterday to conduct some searches and found that Google has this black bar at the top of their homepage. I am assuming that they are doing some kind of testing on their homepage. Not sure if I like the new look. Have you seen this?google landing blog search engine marketing Online Marketing google testing homepage google homepage Google Adwords Google

Or this homepage:

new google visuals search engine marketing Online Marketing google testing homepage google homepage Google Adwords Google

Slowly Slowly Catchy Monkey

Friday, June 24th, 2011

comScore released data that shows the Search Queries trends for April & May and there is really no change MoM from April to May. However when we looked at March’s numbers Bing was certainly starting to gain some traction. Google was only able to get a 0.1% of volume MoM, which means that Bing is resonating with their audience. Perhaps is something to do with those amazing TV, Display and Search ads! Let’s just hope that Bing is able to catch the monkey this year and create even more competition for Google.

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Google’s In Bed With Sitelinks

Thursday, June 23rd, 2011

google logo SEM – Search engine marketing SEM   Search Engine Marketing pay per click Online Marketing Google.com Google Adwords New Features Google Adwords Features Google Adwords Ad SiteLinks Google Adwords Google Adwords New Features Adwords Features Adwords Ad SiteLinks Adwords Ad SiteLinks

In June 2011 at SMX Advanced Seattle, Google announced an enhancement to their Ad Sitelinks which they are calling Embedded Sitelinks. For advertisers that are currently using Sitelinks (like below) they have the potential of being elevated into your ad. This product has been launched globally, expect for China, Japan and Korea.

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In order for the Sitelink to appear as an embedded link, the text must match exactly from the ad unit and the Sitelink (example below).

embeddedsitelinks SEM – Search engine marketing SEM   Search Engine Marketing pay per click Online Marketing Google.com Google Adwords New Features Google Adwords Features Google Adwords Ad SiteLinks Google Adwords Google Adwords New Features Adwords Features Adwords Ad SiteLinks Adwords Ad SiteLinks

Since Sitelinks were launched in 2009, it has helped advertisers to provide more options when a consumer does a search by deep linking them through the website vs, just landing the users on the homepage. Since running Sitelinks we have see both CTR and Conversions Rates increase by 2x, therefore if you aren’t using Sitelinks today you might want to try them out.

Kung Fu Panda Rolls Out

Thursday, June 23rd, 2011

googlepanda SEO   Search Engine Optimization SEM   Search Engine Marketing search engine optimization Search Engine Land Rankings Panda News Online Marketing Google Panda Update Google Panda Google Adwords Features Google Algo

Google announced yesterday that Panda 2.2 update has been released and was rolled out sometime last week. The roll out was to improve scraper detection which was one of common complaints via webmasters.

There is tons of information available online and a source that can be trusted is Search Engine Land.

You Had Me At “Hello”: Making Mobile Marketing Count – Part 1

Tuesday, June 21st, 2011

An interesting thing happened the other day, I was searching for a new 3D Blu-ray player and came across a player that had the ability for users to download a media app so that the user could control their DVD player from their iPhone or iPad. I thought it was a fun, nice-to-have feature, but then I started thinking more and realized – wow, the mobile phone is being used as a remote control! The remote control? Isn’t the remote the central device that most family members fight to control, because they ultimately become in charge of the family’s entertainment destiny? Ok, perhaps that’s taking it a bit too far, but what it told me was how pervasive mobile phones continue to become.

It’s great to see how far mobile usage scenarios have come, which is why it has been on my mind to write a blog about the importance of targeting mobile phones. So, here goes…

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As a part of the original Windows CE 1.0 team (Microsoft’s first entry into the mobile / PDA / embedded devices market), we used to talk a lot about the future of mobile, the ability to deliver locally relevant offers and content, share information anytime and anywhere, conduct meaningful transactions, and create stored values. I kept waiting to see when the inflection point would finally happen, and so finally over a decade later, we have started seeing a huge adoption of smartphones (thanks Apple). The trend continues to increase in a staggering way, especially with the more recent acceleration of the tablet market (thanks iPad). With devices seeding the market and extensive content ecosystems being available (thanks AppStore), users finally have compelling content choices that were highly relevant and contextual, including having apps that would satisfy even some of the most obscure interests. Smartphone users could finally demand a comprehensive experience that provided a holistic set of services ranging from getting the daily dose of news, shopping, entertainment, among others.

So why am I recapping the obvious? Well, agencies and in-house search teams driving web design & digital campaigns, should ensure their web experiences and campaigns are optimized for mobile. Mobile is the +1 that is here to stay. I’d even venture out to say that for many users, they would say that their mobile phone completes them. icon smile web design tablet search marketing tablet marketing search marketing Search mobile web design mobile search marketing Mobile search mobile marketing mobile digital marketing mobile digital marketing So why not have websites and search campaigns grab the attention of the user when they are on their most beloved device (in a recent Google study, 20% of smartphone users said they would give up cable TV before their smart phones!)? The answer is that websites need to be mobile (and tablet) ready, and search marketing campaigns should include differentiated approaches for mobile phones and tablets (cutting and pasting from regular desktop search efforts don’t usually work).

Now that I may have your attention, you may be wondering – is there data to back up all of this? Stay tuned for Part II…

This is part 1 of a 3 part blog… check out the next two in the series here:
You Had Me At Hello Pt. 2
You Had Me At Hello Pt. 3