Archive for August, 2011

Tablet Revolution Is Being Led By Men

Tuesday, August 2nd, 2011

I read an article on eMarketer today and saw some stats who is adopting tablets vs. ereaders. eMarketer estimates that there has been a 60% surge in ereaders and 178% jump in tablets in 2011. After reading through the article is was clear to see that Men are leading the tablet however Women are leading the space for ereaders. With technology advancing continually it will be important to target users on these devices and understand how media is consumed is different then on the computer.

 technology advanced tablet revolution tablet marketing tablet devices Online Marketing mobile devices ereaders emarketer

Shocking News: Google +1 can be bought!

Monday, August 1st, 2011

 Social Media Marketing Social Media seo rankings SEO   Search Engine Optimization search engine optimization organic rankings organic listings Online Marketing google social media google plus 1 Google +1 Facebook I read a number of articles this morning that were touting that it is only a matter of time before you will be able to buy Google +1 for your company. There is one company that already has packed set up to sell the number of +1 that you want to buy. I realize that Organic listings are now going to be influenced by Social Media, however seriously people isn’t this a bit ridiculous! Shouldn’t your +1 and Like’s be based on how people really view your brand vs. “faking” the consumer response.

As a practice, this probably isn’t the best way to boost up your listings in Organic rankings. Social media is more than paying someone to click on your +1 or Like. It’s about seeing what people are really saying about your brand and how you should think about changing depending on the positive or negative segment written by your customers. Keep in mind, customer is king without them us “marketers” don’t have a job or businesses. Let’s try and keep this world honest people!