Archive for the ‘SEM – Search Engine Marketing’ Category

To Bing Or Not To Bing?

Wednesday, August 8th, 2012

Since Google dominates the search engine market, Bing (AdCenter) & Yahoo are often over overlooked. Is it worth your time to try this platform? I think so. At 30% of market share, AdCenter is only addressing a small portion, but here are 5 reasons why you should be including AdCenter in you SEM campaigns:

1. Lower CPCs: Due to lower competition, current advertisers get better competitive placement at lower CPCs.

2. Better traffic: Bing/Yahoo users showing better engagement & conversions depending on the vertical of the campaign.

3. Google AdWords-compatible: AdCenter Desktop has a great import tool which brings your AdWords account, as is, right into AdCenter in just a few clicks.

4. Growing space: The platform is continuously making changes to make it easier & more effective to advertise on their platform.

5. Better customer support: Being a smaller space, AdCenter support team provides great support & follow-up to address any issues you face.

In conclusion, while Google AdWords may have the larger share of market, AdCenter can no longer be ignored. If you’re willing to take on the challenges of handling a growing platform, the cheaper and smaller landscape in AdCenter could pay off with better conversions at lower cost. This is the best time to leverage this space with your incremental budget.

Just remember that Bing is for doing!

Article written by Shylaja Vijay

Come One, Come All: Google+ Is Now Open For Everyone!

Tuesday, September 27th, 2011

Just in case you missed the news last week, Google+ is now open to everyone. For those people that haven’t seen what Google+ is doing then this information will be key for you. I saw this great article on Mashable which I thought I would share. Enjoy!

Google+, a social network operated by Google, Inc., launched on June 28th, 2011 with integrations across a number of Google products, including Buzz and Profiles.

One key element of Google+ is a focus on targeted sharing within subsets of your social group, which are what Google calls Circles. Circles are simply small groups of people that you can share to, each with names like friends, family, classmates and co-workers.

Also within Google+, Google has created a section specifically for viewing, managing and editing multimedia. The photo tab takes a user to all of the photos he or she has shared, as well as the ones he or she is tagged in. It’s not just photo tagging, though: Google+ includes an image editor (complete with Instagram-like photo effects), privacy options and sharing features.

Another feature that’s widely discussed is “Hangouts,” Google’s new group chat feature. Instead of directly asking a friend to join a group chat, users instead click “start a hangout” and they’re instantly in a video chatroom alone. At the same time, a message goes out to their social circles, letting them know that their friend is “hanging out.” Friends can then join the hangout as long as they have been placed in a circle that was invited by the person who created the Hangout.

Facebook has F8 conference to announce changes to their UI

Monday, September 26th, 2011

Last week Facebook had their F8 conference where they announced a ton of changes to their UI. Facebook wants to ensure that their existing users are getting the best usage out of the UI and are actively engaged. The changes include the following features:

    • Timeline - Since the beginning of Facebook, your profile has been the place where you tell your story. People use it to share everything from the small stuff, like their thoughts on an article, to the most important events of their lives, like the photos of their wedding or the birth of their child. This feature will allow you to tell your life story.
    • Interesting News - When you visit Facebook, you should see the things you’re most interested in, like status updates from your family and closest friends. Last week, we announced improvements to Friend Lists and a new Subscribe button to help you see more of what you care about, and less of what you don’t.
    • Subscribe Button – allows you to choose the information that you see from “news feed”, hear from people (even if they aren’t your friends) and let people hear from you (if they aren’t your friends)
    • Improved Friend List – share updates with your closest friends and see their updates through Smart Lists, Close Friends & Acquaintances Lists & Better Suggestions. If you don’t like lists, you don’t have to use them
    • Bigger, Faster Photo’s – size of images are bigger (720×960 pixels) and load twice as fast, which gives you quicker access to more detailed images. Plus all previous images will be shown in the new format.
    • Making Games Better – better ways to find the games and play with your friends!
    • A faster way to message on Mobile – introducing Messenger which is a new mobile app that simplifies how messaging works and gives you a faster way to message friends and small groups.
    • Call your friends right from Facebook – Video calling and other improvements allow for access to your friends
    • Photo tagging is now Easier – Added group tagging & now announcing tag suggestions which will make tagging multiple photos even more convenient.

      These are some of the main changes that are happening, there are many others which can be found at Facebook Blog. Enjoy!

      More information can also be found on Mashable

      Tablet Revolution Is Being Led By Men

      Tuesday, August 2nd, 2011

      I read an article on eMarketer today and saw some stats who is adopting tablets vs. ereaders. eMarketer estimates that there has been a 60% surge in ereaders and 178% jump in tablets in 2011. After reading through the article is was clear to see that Men are leading the tablet however Women are leading the space for ereaders. With technology advancing continually it will be important to target users on these devices and understand how media is consumed is different then on the computer.

       technology advanced tablet revolution tablet marketing tablet devices Online Marketing mobile devices ereaders emarketer

      Shocking News: Google +1 can be bought!

      Monday, August 1st, 2011

       Social Media Marketing Social Media seo rankings SEO   Search Engine Optimization search engine optimization organic rankings organic listings Online Marketing google social media google plus 1 Google +1 Facebook I read a number of articles this morning that were touting that it is only a matter of time before you will be able to buy Google +1 for your company. There is one company that already has packed set up to sell the number of +1 that you want to buy. I realize that Organic listings are now going to be influenced by Social Media, however seriously people isn’t this a bit ridiculous! Shouldn’t your +1 and Like’s be based on how people really view your brand vs. “faking” the consumer response.

      As a practice, this probably isn’t the best way to boost up your listings in Organic rankings. Social media is more than paying someone to click on your +1 or Like. It’s about seeing what people are really saying about your brand and how you should think about changing depending on the positive or negative segment written by your customers. Keep in mind, customer is king without them us “marketers” don’t have a job or businesses. Let’s try and keep this world honest people!