Archive for the ‘SEO – Search Engine Optimization’ Category

Kung Fu Panda Strikes Back!

Tuesday, June 14th, 2011

There are many websites which are still trying to recover and getting back on track after the recent changes in Google’s Panda update. This change is to improve the overall SERPS listings and remove out sites that have low-quality pages and bump up websites that have high-quality and unique content.

Google is continuing to put the Kung Fu back in their algo and make it more accurate and refined. That’s right, another Panda update! At SMX Advanced Conference, Google’s spam cop Matt Cutts has confirmed that Google will be launching its new Panda update version 2.2 and Matt says “This new update will target a common webmaster complaint related to the original Panda/Farmer update: sites that scrap & re-publish content and are out-ranking the original source of the content”. Google also mentioned that tweaks in Panda algorithm will be an on-going process. There is a constant scanning of indexed pages going on by Google to find out sites having low-quality content/pages, hidden text, and various other Black-Hat-SEO techniques. If it spots such activities, then it may penalize the site.

There is no specific date given by Google for the launch of this new update worldwide. However, it is always recommended that websites should have fresh content and practice purely White-Hat-SEO techniques.

For more info go to: http://searchengineland.com/coming-soon-google-panda-update-2-2-80848?utm_source=sel&utm_medium=scap&utm_campaign=email

What’s Black and White and weighs 1700 lbs?

Wednesday, April 20th, 2011

image004 Yahoo Search Marketing Tags: Adwords SEM   Search Engine Marketing search engine optimization pay per click Online Marketing Google Panda Google Adwords New Features Google Adwords Features Google Adwords Google Adwords New Features Adwords Features Google Panda is the substantial algorithm change launched by in February 2011 with the objective to identify low quality pages and sites. These pages tend to contain text that is relevant to the query however may not be the best user experience. Panda has been implemented across all English language queries and has continued to make minor updated.

Implemented on all English Queries

Initially when Panda launched, it impacted only USA queries with accounts for around 12%. However, today the change is applicable for all English queries worldwide and it is expected that the impact would be similar for English speaking searchers across the world. This includes searches on Google.co.uk, Google.com.au as well as English queries in non-English speaking countries (searches on Google.fr with English results).

Utilizing searcher’s data about blocked sites

Google has always taken measures in determining relevant search results. The proof of this can be seen either on the pages itself (text on a page) or on the other sites (anchor text in links to a page). At times clues are also drawn from user behavior (how long the page takes to load by using toolbar data from users who access those pages). Even recently, Google has launched two ways of blocking particular sites from search results by the way of Chrome extension and block links directly in search results which appears once been clicked from results to a site and then return to search results.

Impact of the change

When launched large sites were affected as they have more traffic, pages, links and more signals available. According to the latest updates even smaller sites are facing the impact.

Site Speed Optimization Tool – Google Closure

Saturday, July 31st, 2010

Google officially announced in April, the importance of site speed i.e. page load time in Google’s ranking. Site Speed is how quickly a website responds to web requests. In late November Matt Cutts said, “Google’s co-founders want searching to be real fast, as if you are flipping through a magazine. Part of this, is making sure faster web pages rank better than slower ones.” So the page load time plays an important role to make searching faster.

This announcement adds a positive approach to the field of SEO, which always tries to deliver improvement in site quality and usability. While speed of the page is a part of site’s quality which indicates how important Site Speed is from SEO perspective. Google perpetually provides its webmasters with variety of tools which help in optimizing their sites and in the end improving the rankings and conversions.

Last year, in November, Google launched an open source tool named Google Closure which helps developers build rich JavaScript-intensive applications, which are both efficient and powerful. Many advanced portals and websites might have complex and heavy JavaScript codes and files that take a long time to load. Also it is not possible each time to include script files separately. Eventually the necessity and scope for page speed optimization has expanded with changes in Google’s database indexing structure and launch of Google Closure Tools.

The Closure Tool includes the following:

Closure Compiler – A JavaScript Optimizer

Closure Compiler is a package that compiles JavaScript into compact, high-performance code. This JavaScript optimizer compresses the file sizes by removing dead code, spaces and other comments and rewrites it.

You can either:

  1. Use online Closure Compiler tool
  2. Download Closure Tool

Google Closure Tool 1024x640 Website Optimization Site Speed SEO   Search Engine Optimization search engine optimization Page load time JavaScript compressor Google closure tool Closure compiler

Closure Library – A comprehensive JavaScript Library

It is a well tested, cross browser JavaScript library which helps developers to extract what they want from a whole range of controls, data structures, widgets and more.

Closure Templates – An Easy templating system for both Java & JavaScript

These templates are implemented for both Java and JavaScript, so they can be called from clients or servers.

Quick Download of Page is an Asset of Usability & an Important Aspect of SEO.

Wednesday, February 10th, 2010

Web-Usability is the most important aspect of Online Marketing. A good website that is capable of engaging a user till the time either of them succeeds in completing their business objectives is said to have a good user interface. So what are the important factors that one would consider when they define the user friendliness of a website? A few points that come to ones mind would be the basic theme, linking & navigation, content & URL architecture of the website. The initial factor, however, that would entice the user to yearn for more would be the download time of your website pages. Mentioned below are some important points that explain the basic steps one would need to incorporate while developing or designing a website:
• The layout of your web-pages should be configured with CSS & not with tables.
• Use CSS instead of images to display text.
• Call up decorative images used in the background with CSS.
• Use contextual selectors to define every paragraph present in the page.
• Use shorthand CSS property.
• Minimize white spaces present in your web-page, the line return space & comment tag.
• Minimize the meta-data.
• Implement JavaScript & CSS in external files.
• Use relative-call ups instead of direct call-ups.
• Use “/” after every command.

It is understood that the download time of a page varies from browser to browser. The above points are thus, certain basics that, if incorporated, will help pages download quickly in general. This in turn will increase your visits, site usage & reduce your site’s bounce rate.

SEO Copywriting CookBook

Tuesday, February 9th, 2010

copywriting3 seo sales copy seo copywriting SEO   Search Engine Optimization search engine optimization copywriting tricks copywriting tiips copywriting cookbook – Is Writing for the Web getting on your nerves?
– Do you need a crisp web copy that can drive traffic to your website?

Learn the nitty-gritty of SEO Copywriting through these 10 Simple Rules!

1) Write Effectively
–Follow the mantra “Content is King”
–Use targeted keywords in the web copy
–Good Grammar is a must
–Avoid Jargons
–Use Power Words like “Proven”, “Disclosed”, “Breakthrough”, etc
–Ask Questions to keep visitors glued on to the page
–Make Copy with Innovative ideas
PROVEN USER-FRIENDLY AND SEARCH-ENGINE-FRIENDLY APPROACH
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2) Use Bold and Italics
–Highlight words in BOLD to lay emphasis
–Highlight words in ITALICS to attract readers to read a note
BOLD & ITALICS HELP SEARCH ENGINES TO CAPTURE THE KEYWORDS
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3) Jot in Bullet Points
–Display content in numbered/bullet lists
–Use numbers in the Headlines, E.g.: “10 Simple SEO Copy-writing Rules”
–Capture targeted keywords and Use them for inter-linking
BEST PRACTICE FOR ATTRACTING USERS IN SEARCH-ENGINE FRIENDLY WAY
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4) Use Header Tags
–Use targeted keywords from title tags embedded within H1 Tag for Headlines
–H2 can be specifically used for sub-headlines on the page
–Have next level keywords embedded within other Header Tags (H3-H6)
HEADER TAGS WILL HELP IMPROVE YOUR SEARCH ENGINE RESULTS QUICKLY
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5) Interlink Website Pages
–Use targeted keywords to hyperlink internal pages of your website
–Cross-linking through web copy is essential, apart from Navigation links
INTERLINKING WILL HELP SHARE THE PAGE RANK AND INCREASE THE POPULARITY IN SEARCH ENGINES

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6) Add Useful External Links
–Consider adding external links with similar or higher PR value
–Add external links with relevant theme as of your website
–Check for penalized website before adding one
–Do not use Competitor links
HELPS IN INCREASING THE PR AND ADDS REFERENCES FOR USERS
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7) Tap Content to Code Ratio
–Keyword Density is an important factor to rank in the search engines
–Limited use of Flash and Java Scripts
–Reduce the use of Forms
–Avoid Keyword Stuffing
NO PAGE LOADING ISSUES WITH Search-engine readable COPY
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icon cool seo sales copy seo copywriting SEO   Search Engine Optimization search engine optimization copywriting tricks copywriting tiips copywriting cookbook Write for the Reader
–Write Naturally
–Have Unique content
–Use Geo-targeted English, E.g.: Traveling (US English) v/s Travelling (UK English)
–Use user-centric keywords like “Free”, “Tips”, “Tricks”, “Tutorial”, etc
HELPS IN RETAINING VISITORS, INCREASING SALES, IMPROVING BRAND REPUTATION
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9) Meta Data
–Use targeted keywords in the title tag (max. of 3-4 keywords within 65 characters limit)
–Write effective meta description tag (for about 25-30 words within 150 characters limit)
–Add meta keywords tag related to your web page copy
ATTRACTS USERS TO READ THE COPY AND SEARCH-ENGINES TO CRAWL THE PAGE
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10) Use Synonyms & Plurals
–Follow LSI Indexing Tactics
–Use Synonyms & Plurals related to web page copy
–Write user-readable and search-engine readable content
–Avoid keyword bombing
SEARCH-ENGINE FRIENDLY COPY WITH PROVEN BENEFICIAL RESULTS
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Follow these 10 Rules and your SEO Web Copy is READY!!
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