Archive for the ‘SEO – Search Engine Optimization’ Category

Google +1 reporting in Google Analytics

Thursday, July 7th, 2011

Google Analytics recently launched a set of Social Engagement reports which helps you understanding user behavior of visitors who +1 your pages compared to the users who don’t. Google Analytics automatically reports all the clicks on the Google+1 button. With the help of Social Plugin Tracking in Google Analytics you can analyze how the content is being shared by all the social media buttons like “Facebook Like”, “Twitter Tweet” & “Google+1”.

Social Engagement Report is basically set of 3 reports which are available under VISITOR > SOCIAL section of the new GA interface.

Visitor > Social > Engagement: Helps you compare visits which included social action against the visits which did not had any social action.

Visitor > Social > Action: This report helps you comparing the social interactions based on their source. For example: You can compare Facebook Interactions & Twitter Interactions.

Visitor > Social > Pages: With the help of this report you can see number of social actions on each page of the site and this can also be grouped based upon the social media source.

You can set up Social Plugin Tracking by following the simple steps mentioned here: Setting Up Social Plugin Tracking

Black or White? Google’s Testing Their Homepage

Wednesday, June 29th, 2011

I went to Google’s homepage yesterday to conduct some searches and found that Google has this black bar at the top of their homepage. I am assuming that they are doing some kind of testing on their homepage. Not sure if I like the new look. Have you seen this?google landing blog search engine marketing Online Marketing google testing homepage google homepage Google Adwords Google

Or this homepage:

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Google’s In Bed With Sitelinks

Thursday, June 23rd, 2011

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In June 2011 at SMX Advanced Seattle, Google announced an enhancement to their Ad Sitelinks which they are calling Embedded Sitelinks. For advertisers that are currently using Sitelinks (like below) they have the potential of being elevated into your ad. This product has been launched globally, expect for China, Japan and Korea.

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In order for the Sitelink to appear as an embedded link, the text must match exactly from the ad unit and the Sitelink (example below).

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Since Sitelinks were launched in 2009, it has helped advertisers to provide more options when a consumer does a search by deep linking them through the website vs, just landing the users on the homepage. Since running Sitelinks we have see both CTR and Conversions Rates increase by 2x, therefore if you aren’t using Sitelinks today you might want to try them out.

Kung Fu Panda Rolls Out

Thursday, June 23rd, 2011

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Google announced yesterday that Panda 2.2 update has been released and was rolled out sometime last week. The roll out was to improve scraper detection which was one of common complaints via webmasters.

There is tons of information available online and a source that can be trusted is Search Engine Land.

Kung Fu Panda Strikes Back!

Tuesday, June 14th, 2011

There are many websites which are still trying to recover and getting back on track after the recent changes in Google’s Panda update. This change is to improve the overall SERPS listings and remove out sites that have low-quality pages and bump up websites that have high-quality and unique content.

Google is continuing to put the Kung Fu back in their algo and make it more accurate and refined. That’s right, another Panda update! At SMX Advanced Conference, Google’s spam cop Matt Cutts has confirmed that Google will be launching its new Panda update version 2.2 and Matt says “This new update will target a common webmaster complaint related to the original Panda/Farmer update: sites that scrap & re-publish content and are out-ranking the original source of the content”. Google also mentioned that tweaks in Panda algorithm will be an on-going process. There is a constant scanning of indexed pages going on by Google to find out sites having low-quality content/pages, hidden text, and various other Black-Hat-SEO techniques. If it spots such activities, then it may penalize the site.

There is no specific date given by Google for the launch of this new update worldwide. However, it is always recommended that websites should have fresh content and practice purely White-Hat-SEO techniques.

For more info go to: http://searchengineland.com/coming-soon-google-panda-update-2-2-80848?utm_source=sel&utm_medium=scap&utm_campaign=email