Posts Tagged ‘Adwords Features’

Google’s In Bed With Sitelinks

Thursday, June 23rd, 2011

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In June 2011 at SMX Advanced Seattle, Google announced an enhancement to their Ad Sitelinks which they are calling Embedded Sitelinks. For advertisers that are currently using Sitelinks (like below) they have the potential of being elevated into your ad. This product has been launched globally, expect for China, Japan and Korea.

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In order for the Sitelink to appear as an embedded link, the text must match exactly from the ad unit and the Sitelink (example below).

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Since Sitelinks were launched in 2009, it has helped advertisers to provide more options when a consumer does a search by deep linking them through the website vs, just landing the users on the homepage. Since running Sitelinks we have see both CTR and Conversions Rates increase by 2x, therefore if you aren’t using Sitelinks today you might want to try them out.

Search Is King

Tuesday, June 21st, 2011

eMarketer released some stats on how Search will continue to account for 45% of online ad spending in 2011. Online spending is returning back to pre-recession growth levels and is expected to grow by 20% YoY. Search continues to take the lion’s share in terms of ad spending vs. other channels.

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How Musical Are You?

Tuesday, June 14th, 2011

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I went to Google’s homepage today and noticed that they changed their logo (no surprise) to a musical guitar and when you strum the cords they change to the Google colours! I made my only little song http://goo.gl/doodle/jCv3J and thought I would share it. It certainly is pretty cool.

What’s Black and White and weighs 1700 lbs?

Wednesday, April 20th, 2011

image004 Yahoo Search Marketing Tags: Adwords SEM   Search Engine Marketing search engine optimization pay per click Online Marketing Google Panda Google Adwords New Features Google Adwords Features Google Adwords Google Adwords New Features Adwords Features Google Panda is the substantial algorithm change launched by in February 2011 with the objective to identify low quality pages and sites. These pages tend to contain text that is relevant to the query however may not be the best user experience. Panda has been implemented across all English language queries and has continued to make minor updated.

Implemented on all English Queries

Initially when Panda launched, it impacted only USA queries with accounts for around 12%. However, today the change is applicable for all English queries worldwide and it is expected that the impact would be similar for English speaking searchers across the world. This includes searches on Google.co.uk, Google.com.au as well as English queries in non-English speaking countries (searches on Google.fr with English results).

Utilizing searcher’s data about blocked sites

Google has always taken measures in determining relevant search results. The proof of this can be seen either on the pages itself (text on a page) or on the other sites (anchor text in links to a page). At times clues are also drawn from user behavior (how long the page takes to load by using toolbar data from users who access those pages). Even recently, Google has launched two ways of blocking particular sites from search results by the way of Chrome extension and block links directly in search results which appears once been clicked from results to a site and then return to search results.

Impact of the change

When launched large sites were affected as they have more traffic, pages, links and more signals available. According to the latest updates even smaller sites are facing the impact.

Is 60 the new 35?

Saturday, April 16th, 2011

Well I never, I actually thought I was going back in time via the hub tub time machine for a moment there. Wait, it is true! Google has recently announced a new feature for their headline and taking it back to the 2003 era. They just released a new feature with their ad text, where the title could be a long as 60 characters. Basically they are taking your description 1 and pushing it into your headline if you ad shows up on the right rail of the sponsored results. Here is what is would look like:

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In order for your headline 1 to show in the headline you must have a proper sentence with a period or full stop which will allow the description 1 to move to the headline. Google is touting that the longer headline creates an average increase of CTR by 5%. Some might wonder if this is Google’s way of increasing their revenue per search. Personally I think that they just wanted to bring back the good old days of Overture (gosh, I am really dating myself) and see if the longer headline does actually work. It will be interesting to see if Advertisers actually seeing positive results with this change.

For more information, visit Google Blog: http://adwords.blogspot.com/2011/02/longer-headlines-for-select-ads-on.html