Posts Tagged ‘Adwords Features’

What’s Black and White and weighs 1700 lbs?

Wednesday, April 20th, 2011

image004 Yahoo Search Marketing Tags: Adwords SEM   Search Engine Marketing search engine optimization pay per click Online Marketing Google Panda Google Adwords New Features Google Adwords Features Google Adwords Google Adwords New Features Adwords Features Google Panda is the substantial algorithm change launched by in February 2011 with the objective to identify low quality pages and sites. These pages tend to contain text that is relevant to the query however may not be the best user experience. Panda has been implemented across all English language queries and has continued to make minor updated.

Implemented on all English Queries

Initially when Panda launched, it impacted only USA queries with accounts for around 12%. However, today the change is applicable for all English queries worldwide and it is expected that the impact would be similar for English speaking searchers across the world. This includes searches on Google.co.uk, Google.com.au as well as English queries in non-English speaking countries (searches on Google.fr with English results).

Utilizing searcher’s data about blocked sites

Google has always taken measures in determining relevant search results. The proof of this can be seen either on the pages itself (text on a page) or on the other sites (anchor text in links to a page). At times clues are also drawn from user behavior (how long the page takes to load by using toolbar data from users who access those pages). Even recently, Google has launched two ways of blocking particular sites from search results by the way of Chrome extension and block links directly in search results which appears once been clicked from results to a site and then return to search results.

Impact of the change

When launched large sites were affected as they have more traffic, pages, links and more signals available. According to the latest updates even smaller sites are facing the impact.

Measure the Customer Interaction on Your Adwords Ads

Friday, December 10th, 2010

Few months back, Adwords launched “Site links, Click to call & Product Extensions” features which allow creating more interactive ads. Sitelinks & Products ads help visitors find the relevant pages on your website. “Click-to-call” ads allow customers to call your business directly from the search results.

Recently, Adwords launched a new segment to measure the performance for these interactive ads. It measures how the customers interact with your ads – Clicks, Click through rates, Conversions & Conversion Rates.

This report is available on all levels – Campaigns, Ad groups, Keywords & Ads in the Segment Section.

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Now, you can measure the interactive ads performance on each level. This will help you evaluate your performance effectively.

Try this today & it might help you get higher returns from your campaigns.

Google Ad Site Links

Wednesday, July 14th, 2010

Back in November 2009, Google had launched Ad Site Links to help advertisers get improved results from their top performing ads. According to Google, advertisers have experienced huge gains when Site links was introduced to some accounts as beta, and it helped increase the click through rate on an average by 30% or more.

Google has now enabled the option to set up Ad Site links for any campaign in your account. Earlier advertisers were needed to be eligible for adding site links in their account.

Example of Site Link:

If a user’s search query matches the keyword in a Site links enabled campaign, Google will determine if your ad is eligible to be shown. Below is the screen shot of Site Link Ad.

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Note: An Ad Site links option is in the Campaign Settings tab. It appears as “Show additional links to my site” which is under the “Ad extensions” section. Refer to the screen shot below.

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You should keep in mind that Ad Site links can be done on a campaign level only. The ad site link extension created should be relevant to all the ads present in that campaign.

Google Launches AdWords Campaign Experiments Tool

Tuesday, July 6th, 2010

Google AdWords has recently released a beta feature named “AdWords Campaign Experiments”. The feature is still in beta format and is available only to a selected set of users for testing.

This feature assists you in determining whether the experiments conducted on the account, such as, increase in bids, keyword changes, ad copy changes, etc. have impacted the performance of the campaign or if there are other external factors which have led to the positive results.

The “AdWords Campaigns Experiments” works on the existing campaigns. Under the “Settings” tab, click on the “Experiment” option. Provide the name of your experiment, the start date and end date of experiment. The default experiment split is 50/50 and this can be changed as required. The default experiment period is 30 days which can also be changed as per the requirement.

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“AdWords Campaign Experiments” works for both Google Search campaigns as well as on Google Content Network. On Google Search, it allows you to conduct experiments with keyword bids, keywords, ad text, ad group bids and keyword match type. For Content Network, you can experiment with placement bids, ad group bids, ad text and display ads.

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Picture3 Online Marketing Google Search campaigns Google Search Google Content Network Google Adwords New Features Google Adwords Features Google Adwords Adwords New Features Adwords Features AdWords Campaign Experiments Adwords Ad SiteLinks Adwords

Once the test is completed, you can choose to implement the changes carried out during the experiment, across the campaign. There is always an option to go back to the original settings.

Happy Experimenting!

Google Adwords SiteLinks

Thursday, November 12th, 2009

Google recently introduced “Ad SiteLInks” for its Adwords advertisers. “SiteLinks” are links to pages deeper on a website. Google already have it in organic search results.

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Currently, “Ad SiteLinks” are only available to advertisers whose ads meet a certain high quality threshold. If your account qualifies for this feature, you will find this option under Campaign settings > “Show Additional links to my site”.

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“Ad SiteLInks” may show up on your ad when the following conditions are met:
1. Your ad is in 1st position above the search results.
2. Your ad has a substantially higher clickthrough rate than any other ad on the page.
3. Your “SiteLinks” URLs direct users to pages that are part of main website & allow users to navigate freely.

“Ad SiteLinks” can help in increasing the profitability of your current search ads, helps you in highlighting promotional and seasonal offers.

You don’t need to make any changes to the existing ads as “Ad SiteLinks” are set at the Campaign level and affects all the ads in the campaign.