Posts Tagged ‘Facebook’

Stay Ahead Of Facebook

Tuesday, March 20th, 2012

At fMC in NYC last month Facebook announced some significant changes. While many of us as customers/users have been dealing with the Facebook changes and introduction of Timeline, what does Timeline and other changes mean for your Business Facebook presence? Here is an interesting article on 7 ways Facebook changes will impact your business and create some new ad opportunities.

Also check out Facebook’s own social business blueprints, a set of whitepapers on building your brand and some interesting case studies unveiled at this conference.

Come One, Come All: Google+ Is Now Open For Everyone!

Tuesday, September 27th, 2011

Just in case you missed the news last week, Google+ is now open to everyone. For those people that haven’t seen what Google+ is doing then this information will be key for you. I saw this great article on Mashable which I thought I would share. Enjoy!

Google+, a social network operated by Google, Inc., launched on June 28th, 2011 with integrations across a number of Google products, including Buzz and Profiles.

One key element of Google+ is a focus on targeted sharing within subsets of your social group, which are what Google calls Circles. Circles are simply small groups of people that you can share to, each with names like friends, family, classmates and co-workers.

Also within Google+, Google has created a section specifically for viewing, managing and editing multimedia. The photo tab takes a user to all of the photos he or she has shared, as well as the ones he or she is tagged in. It’s not just photo tagging, though: Google+ includes an image editor (complete with Instagram-like photo effects), privacy options and sharing features.

Another feature that’s widely discussed is “Hangouts,” Google’s new group chat feature. Instead of directly asking a friend to join a group chat, users instead click “start a hangout” and they’re instantly in a video chatroom alone. At the same time, a message goes out to their social circles, letting them know that their friend is “hanging out.” Friends can then join the hangout as long as they have been placed in a circle that was invited by the person who created the Hangout.

Facebook has F8 conference to announce changes to their UI

Monday, September 26th, 2011

Last week Facebook had their F8 conference where they announced a ton of changes to their UI. Facebook wants to ensure that their existing users are getting the best usage out of the UI and are actively engaged. The changes include the following features:

    • Timeline - Since the beginning of Facebook, your profile has been the place where you tell your story. People use it to share everything from the small stuff, like their thoughts on an article, to the most important events of their lives, like the photos of their wedding or the birth of their child. This feature will allow you to tell your life story.
    • Interesting News - When you visit Facebook, you should see the things you’re most interested in, like status updates from your family and closest friends. Last week, we announced improvements to Friend Lists and a new Subscribe button to help you see more of what you care about, and less of what you don’t.
    • Subscribe Button – allows you to choose the information that you see from “news feed”, hear from people (even if they aren’t your friends) and let people hear from you (if they aren’t your friends)
    • Improved Friend List – share updates with your closest friends and see their updates through Smart Lists, Close Friends & Acquaintances Lists & Better Suggestions. If you don’t like lists, you don’t have to use them
    • Bigger, Faster Photo’s – size of images are bigger (720×960 pixels) and load twice as fast, which gives you quicker access to more detailed images. Plus all previous images will be shown in the new format.
    • Making Games Better – better ways to find the games and play with your friends!
    • A faster way to message on Mobile – introducing Messenger which is a new mobile app that simplifies how messaging works and gives you a faster way to message friends and small groups.
    • Call your friends right from Facebook – Video calling and other improvements allow for access to your friends
    • Photo tagging is now Easier – Added group tagging & now announcing tag suggestions which will make tagging multiple photos even more convenient.

      These are some of the main changes that are happening, there are many others which can be found at Facebook Blog. Enjoy!

      More information can also be found on Mashable

      Shocking News: Google +1 can be bought!

      Monday, August 1st, 2011

       Social Media Marketing Social Media seo rankings SEO   Search Engine Optimization search engine optimization organic rankings organic listings Online Marketing google social media google plus 1 Google +1 Facebook I read a number of articles this morning that were touting that it is only a matter of time before you will be able to buy Google +1 for your company. There is one company that already has packed set up to sell the number of +1 that you want to buy. I realize that Organic listings are now going to be influenced by Social Media, however seriously people isn’t this a bit ridiculous! Shouldn’t your +1 and Like’s be based on how people really view your brand vs. “faking” the consumer response.

      As a practice, this probably isn’t the best way to boost up your listings in Organic rankings. Social media is more than paying someone to click on your +1 or Like. It’s about seeing what people are really saying about your brand and how you should think about changing depending on the positive or negative segment written by your customers. Keep in mind, customer is king without them us “marketers” don’t have a job or businesses. Let’s try and keep this world honest people!

      Lions of the Creativity – Cannes Lions International Advertising Festival 2011

      Thursday, June 30th, 2011

      One of the most globally awaited advertising festivals, the Cannes Lions International Advertising Festival is here again. This year it’s running from 19th June, 2011 to 25th June, 2011. Like every year, all the creative gurus from across the globe have gathered together to view the shortlisted work and to attend seminars & workshops. Besides the seminars & workshops the week’s schedule also includes four award ceremonies, namely – the culminating with the Film, Film Craft, Titanium and Integrated Lions awards.

      Every mid-year in June, around 8,000 registered delegates from 90 countries visit this Festival, to celebrate the best of creativity in brand communication. Besides the celebration, this festival also serves as a platform for discussions on various industry issues and helps in building networks. This year a number of high profile speakers from around the world have participated to share their view on the future of media and advertising. The speakers list for the festival includes a number of high profile people such as Martin Sorell, James Murdoch, Jefrey Katzenberg, Arianna Huffington, Martha Stewart, Mark Zuckerberg and many more. This 58th edition of the festival is taking place in France, with jury members from various parts of the world.

      The festival is spread across 7 days out of which 2 days have already passed by. Day 1 started with a seminar on topics “GoViral” which shared information on how brands have built their importance in the consumers mind since the last ten years. It spoke about how brands have made their place in people’s daily conversations & to support this fact, statistics & stories were included. Further a relation between various topics such as offline and online social media, culture & brand, social mobile marketing was explained. The importance of content& creativity was also explained specifying the 3 c’s of modern creativity, namely Community, Crowdsoucring & Co-creation.

      cannes 2011 Social Media SEM   Search Engine Marketing marketing Facebook digital marketing

      Day 2

      Lots of learning, lots of fun, lots of experience and lots of idea churning, all at the Cannes Lions Festival 2011 Day 2, Yes this creativity-filled festival gave an opportunity to learn more about the marketing industry and the new rules that were driving its performance.

      The day 2 began with a seminar which gave insights on how people make purchasing decisions & recommend products in five key categories namely, automotive, consumer electronics, telecoms, hair care and quick service restaurants. With suitable industry specific examples, such as how with every 1% increase in web traffic in electronics leads to 0.5% increase in sales, this seminar shared a lot of information on consumer behavior and factors that affect their purchasing decision. Additionally the speakers shared their view on importance of brand engagement & brand involvement. The importance & future of mobile marketing was also explained. Justifications on how people would start using mobiles more frequently to book tickets, make reservations & built & create contacts and networks. Besides, mobile marketing, some light was thrown on future of search marketing as well, wherein the speakers shared their views on how search would move from links to likes.

      Co-Written by Pooja and Santosh.