The internal linking structure as well as directory structure of a website / web pages throughout the website is very important. The various components of any website cannot and should not be crammed into only the homepage. There have to be other pages where you need to insert appropriate data. Deep-linked pages have to have more keyword-rich content than the home page as these pages need to be optimized for better rankings.
There are many ways in which one can define Internal Linking Structure as per their website. The following are the different ways in which once can define internal linking structure:
- Simple Anchor Text Links / Simple Hyper Text Links
- Image Navigation Icons or Buttons
- Animated Gifs and Flash Navigation
- Image Map Navigation
- Frameset / Framed Navigation
In this post we will cover only the Fourth point that is Flash Navigation
4.2 Flash Navigation
Adobe Flash, has redefined the limitations of the Web. Flash has taken Web design to levels once thought unachievable. Web designers can create, publish and transmit high definition, motion filled, colorful animations to a broad Internet base without running into the pitfalls of bandwidth limitations and browser support. Flash has undoubtedly changed the Internet forever.
Flash Web sites tend to be one of the poorer types of Web sites in terms of SEF (Search Engine Friendly). Many of the search engine spiders/robots/bots/ crawlers cannot read the contents within the File file (.SWF). Till Date, Google and FastSearch are able to read the URLs or Text within a Flash file. That is why it is important when creating Flash sites to also create a simple but text rich HTML Web site for spiders and for Web users that prefer the less eye-candy media. After all it is totally dependent on the website owner to take a call for the website development.
There are several ways to use Flash within a site’s design that can help reduce the negative qualities of the Flash files. The first method is to use a partial flash site and partial HTML site. Many sites opt for this solution because you can have the eye-candy with the benefits of the HTML site. Here, there banner can be made in flash & the rest of the part can be made in HTML. Second method is to create a splash page that gives the user the ability to choose either an HTML version or a Flash version. This solution is very common as well. The spiders will crawl (no pun intended) the HTML version while your Web visitor will be dazzled by the Flash version. The third method to combat the illegibility of the Flash files is to use the noscript tag or noframe tag when using a flash only site. This is however not the good option and one should only use these tags when there is no other option.
About noscript tag – The <noscript> tag is used to provide an alternate content for users that have disabled scripts in their browser or have a browser that doesn’t support client-side scripting.The noscript element can contain all the elements that you can find inside the body element of a normal HTML page.The content inside the noscript element will only be displayed if scripts are not supported, or are disabled in the user’s browser.
About noframe tag – The <noframes> tag is used for browsers that do not handle frames. The noframes element can contain all the elements that you can find inside the body element of a normal HTML page. The noframes element is most used to link to a non-frameset version of the web site or to display a message to users that frames are required. The noframes element goes inside the frameset element.