Google announced this month that you can now target tablets separately from the iPad. This is great news for advertisers that want to understand whether to create specific campaigns for tablets & iPad. Plus, you still get the option to eliminate mobile phones if your site doesn’t render well on a mobile device. Additionally, as advertiser we now have the ability to target users based on their OS, so if you know that 80% of your consumers use IE and generate 100% of your conversions then there is now the potential to target them specifically.
I love the fact that Google is constantly making these changes to their UI and realizing that as marketers we need to analysis data at a very granular level. Google has always been an innovator for change and i just want wait until Bing catches up and realizes that innovation means just get it out and test it. Should be an exciting 2011 will the constant evolution.