Posts Tagged ‘Google Adwords New Features’

Google Launches More Targeting Options for Devices & OS

Friday, July 29th, 2011

Google announced this month that you can now target tablets separately from the iPad. This is great news for advertisers that want to understand whether to create specific campaigns for tablets & iPad. Plus, you still get the option to eliminate mobile phones if your site doesn’t render well on a mobile device. Additionally, as advertiser we now have the ability to target users based on their OS, so if you know that 80% of your consumers use IE and generate 100% of your conversions then there is now the potential to target them specifically.

I love the fact that Google is constantly making these changes to their UI and realizing that as marketers we need to analysis data at a very granular level. Google has always been an innovator for change and i just want wait until Bing catches up and realizes that innovation means just get it out and test it. Should be an exciting 2011 will the constant evolution. www.google.com targeting by device SEM   Search Engine Marketing search engine marketing pay per click os targeting Online Marketing mobile deviced mobile device targeting ipad targeting google targeting Google Adwords New Features Google Adwords digital marketing Bing.com Bing Adwords New Features

Kung Fu Panda Strikes Back!

Tuesday, June 14th, 2011

There are many websites which are still trying to recover and getting back on track after the recent changes in Google’s Panda update. This change is to improve the overall SERPS listings and remove out sites that have low-quality pages and bump up websites that have high-quality and unique content.

Google is continuing to put the Kung Fu back in their algo and make it more accurate and refined. That’s right, another Panda update! At SMX Advanced Conference, Google’s spam cop Matt Cutts has confirmed that Google will be launching its new Panda update version 2.2 and Matt says “This new update will target a common webmaster complaint related to the original Panda/Farmer update: sites that scrap & re-publish content and are out-ranking the original source of the content”. Google also mentioned that tweaks in Panda algorithm will be an on-going process. There is a constant scanning of indexed pages going on by Google to find out sites having low-quality content/pages, hidden text, and various other Black-Hat-SEO techniques. If it spots such activities, then it may penalize the site.

There is no specific date given by Google for the launch of this new update worldwide. However, it is always recommended that websites should have fresh content and practice purely White-Hat-SEO techniques.

For more info go to: http://searchengineland.com/coming-soon-google-panda-update-2-2-80848?utm_source=sel&utm_medium=scap&utm_campaign=email

What’s Black and White and weighs 1700 lbs?

Wednesday, April 20th, 2011

image004 Yahoo Search Marketing Tags: Adwords SEM   Search Engine Marketing search engine optimization pay per click Online Marketing Google Panda Google Adwords New Features Google Adwords Features Google Adwords Google Adwords New Features Adwords Features Google Panda is the substantial algorithm change launched by in February 2011 with the objective to identify low quality pages and sites. These pages tend to contain text that is relevant to the query however may not be the best user experience. Panda has been implemented across all English language queries and has continued to make minor updated.

Implemented on all English Queries

Initially when Panda launched, it impacted only USA queries with accounts for around 12%. However, today the change is applicable for all English queries worldwide and it is expected that the impact would be similar for English speaking searchers across the world. This includes searches on Google.co.uk, Google.com.au as well as English queries in non-English speaking countries (searches on Google.fr with English results).

Utilizing searcher’s data about blocked sites

Google has always taken measures in determining relevant search results. The proof of this can be seen either on the pages itself (text on a page) or on the other sites (anchor text in links to a page). At times clues are also drawn from user behavior (how long the page takes to load by using toolbar data from users who access those pages). Even recently, Google has launched two ways of blocking particular sites from search results by the way of Chrome extension and block links directly in search results which appears once been clicked from results to a site and then return to search results.

Impact of the change

When launched large sites were affected as they have more traffic, pages, links and more signals available. According to the latest updates even smaller sites are facing the impact.

Google Ad Site Links

Wednesday, July 14th, 2010

Back in November 2009, Google had launched Ad Site Links to help advertisers get improved results from their top performing ads. According to Google, advertisers have experienced huge gains when Site links was introduced to some accounts as beta, and it helped increase the click through rate on an average by 30% or more.

Google has now enabled the option to set up Ad Site links for any campaign in your account. Earlier advertisers were needed to be eligible for adding site links in their account.

Example of Site Link:

If a user’s search query matches the keyword in a Site links enabled campaign, Google will determine if your ad is eligible to be shown. Below is the screen shot of Site Link Ad.

Picture1 1024x273 sem campaigns SEM   Search Engine Marketing search engine marketing Online Marketing Google Adwords SiteLinks Google Adwords New Features Google Adwords Features Google Adwords Ad SiteLinks Google Adwords Adwords SiteLinks Adwords New Features Adwords Features adwords campaign settings Adwords Ad SiteLinks Adwords Ad SiteLinks

Note: An Ad Site links option is in the Campaign Settings tab. It appears as “Show additional links to my site” which is under the “Ad extensions” section. Refer to the screen shot below.

Picture2 1024x514 sem campaigns SEM   Search Engine Marketing search engine marketing Online Marketing Google Adwords SiteLinks Google Adwords New Features Google Adwords Features Google Adwords Ad SiteLinks Google Adwords Adwords SiteLinks Adwords New Features Adwords Features adwords campaign settings Adwords Ad SiteLinks Adwords Ad SiteLinks

You should keep in mind that Ad Site links can be done on a campaign level only. The ad site link extension created should be relevant to all the ads present in that campaign.

Google Launches AdWords Campaign Experiments Tool

Tuesday, July 6th, 2010

Google AdWords has recently released a beta feature named “AdWords Campaign Experiments”. The feature is still in beta format and is available only to a selected set of users for testing.

This feature assists you in determining whether the experiments conducted on the account, such as, increase in bids, keyword changes, ad copy changes, etc. have impacted the performance of the campaign or if there are other external factors which have led to the positive results.

The “AdWords Campaigns Experiments” works on the existing campaigns. Under the “Settings” tab, click on the “Experiment” option. Provide the name of your experiment, the start date and end date of experiment. The default experiment split is 50/50 and this can be changed as required. The default experiment period is 30 days which can also be changed as per the requirement.

Picture1 Online Marketing Google Search campaigns Google Search Google Content Network Google Adwords New Features Google Adwords Features Google Adwords Adwords New Features Adwords Features AdWords Campaign Experiments Adwords Ad SiteLinks Adwords

“AdWords Campaign Experiments” works for both Google Search campaigns as well as on Google Content Network. On Google Search, it allows you to conduct experiments with keyword bids, keywords, ad text, ad group bids and keyword match type. For Content Network, you can experiment with placement bids, ad group bids, ad text and display ads.

Picture2 Online Marketing Google Search campaigns Google Search Google Content Network Google Adwords New Features Google Adwords Features Google Adwords Adwords New Features Adwords Features AdWords Campaign Experiments Adwords Ad SiteLinks Adwords

Picture3 Online Marketing Google Search campaigns Google Search Google Content Network Google Adwords New Features Google Adwords Features Google Adwords Adwords New Features Adwords Features AdWords Campaign Experiments Adwords Ad SiteLinks Adwords

Once the test is completed, you can choose to implement the changes carried out during the experiment, across the campaign. There is always an option to go back to the original settings.

Happy Experimenting!