Posts Tagged ‘Google Adwords New Features’

Google Launches More Targeting Options for Devices & OS

Friday, July 29th, 2011

Google announced this month that you can now target tablets separately from the iPad. This is great news for advertisers that want to understand whether to create specific campaigns for tablets & iPad. Plus, you still get the option to eliminate mobile phones if your site doesn’t render well on a mobile device. Additionally, as advertiser we now have the ability to target users based on their OS, so if you know that 80% of your consumers use IE and generate 100% of your conversions then there is now the potential to target them specifically.

I love the fact that Google is constantly making these changes to their UI and realizing that as marketers we need to analysis data at a very granular level. Google has always been an innovator for change and i just want wait until Bing catches up and realizes that innovation means just get it out and test it. Should be an exciting 2011 will the constant evolution. www.google.com targeting by device SEM   Search Engine Marketing search engine marketing pay per click os targeting Online Marketing mobile deviced mobile device targeting ipad targeting google targeting Google Adwords New Features Google Adwords digital marketing Bing.com Bing Adwords New Features

Slowly Slowly Catchy Monkey

Friday, June 24th, 2011

comScore released data that shows the Search Queries trends for April & May and there is really no change MoM from April to May. However when we looked at March’s numbers Bing was certainly starting to gain some traction. Google was only able to get a 0.1% of volume MoM, which means that Bing is resonating with their audience. Perhaps is something to do with those amazing TV, Display and Search ads! Let’s just hope that Bing is able to catch the monkey this year and create even more competition for Google.

comscore graph Yahoo Search Marketing Yahoo SEM   Search Engine Marketing Search Query Share search engine optimization pay per click Online Marketing Microsoft.com Google.com Google Adwords New Features Google Adwords Features Google Adwords Google comScore Bing.com Bing Ask.com AOL.com AOL Adwords

Google’s In Bed With Sitelinks

Thursday, June 23rd, 2011

google logo SEM – Search engine marketing SEM   Search Engine Marketing pay per click Online Marketing Google.com Google Adwords New Features Google Adwords Features Google Adwords Ad SiteLinks Google Adwords Google Adwords New Features Adwords Features Adwords Ad SiteLinks Adwords Ad SiteLinks

In June 2011 at SMX Advanced Seattle, Google announced an enhancement to their Ad Sitelinks which they are calling Embedded Sitelinks. For advertisers that are currently using Sitelinks (like below) they have the potential of being elevated into your ad. This product has been launched globally, expect for China, Japan and Korea.

corbis plus1 SEM – Search engine marketing SEM   Search Engine Marketing pay per click Online Marketing Google.com Google Adwords New Features Google Adwords Features Google Adwords Ad SiteLinks Google Adwords Google Adwords New Features Adwords Features Adwords Ad SiteLinks Adwords Ad SiteLinks

In order for the Sitelink to appear as an embedded link, the text must match exactly from the ad unit and the Sitelink (example below).

embeddedsitelinks SEM – Search engine marketing SEM   Search Engine Marketing pay per click Online Marketing Google.com Google Adwords New Features Google Adwords Features Google Adwords Ad SiteLinks Google Adwords Google Adwords New Features Adwords Features Adwords Ad SiteLinks Adwords Ad SiteLinks

Since Sitelinks were launched in 2009, it has helped advertisers to provide more options when a consumer does a search by deep linking them through the website vs, just landing the users on the homepage. Since running Sitelinks we have see both CTR and Conversions Rates increase by 2x, therefore if you aren’t using Sitelinks today you might want to try them out.

Search Is King

Tuesday, June 21st, 2011

eMarketer released some stats on how Search will continue to account for 45% of online ad spending in 2011. Online spending is returning back to pre-recession growth levels and is expected to grow by 20% YoY. Search continues to take the lion’s share in terms of ad spending vs. other channels.

search king 1 Yahoo Search Marketing Comscore Stats SEM   Search Engine Marketing search engine optimization pay per click Online Marketing Google Adwords New Features Google Adwords Features Google Adwords Google Adwords New Features Adwords Features Adwords

search king 2 Yahoo Search Marketing Comscore Stats SEM   Search Engine Marketing search engine optimization pay per click Online Marketing Google Adwords New Features Google Adwords Features Google Adwords Google Adwords New Features Adwords Features Adwords

Kung Fu Panda Strikes Back!

Tuesday, June 14th, 2011

There are many websites which are still trying to recover and getting back on track after the recent changes in Google’s Panda update. This change is to improve the overall SERPS listings and remove out sites that have low-quality pages and bump up websites that have high-quality and unique content.

Google is continuing to put the Kung Fu back in their algo and make it more accurate and refined. That’s right, another Panda update! At SMX Advanced Conference, Google’s spam cop Matt Cutts has confirmed that Google will be launching its new Panda update version 2.2 and Matt says “This new update will target a common webmaster complaint related to the original Panda/Farmer update: sites that scrap & re-publish content and are out-ranking the original source of the content”. Google also mentioned that tweaks in Panda algorithm will be an on-going process. There is a constant scanning of indexed pages going on by Google to find out sites having low-quality content/pages, hidden text, and various other Black-Hat-SEO techniques. If it spots such activities, then it may penalize the site.

There is no specific date given by Google for the launch of this new update worldwide. However, it is always recommended that websites should have fresh content and practice purely White-Hat-SEO techniques.

For more info go to: http://searchengineland.com/coming-soon-google-panda-update-2-2-80848?utm_source=sel&utm_medium=scap&utm_campaign=email