Posts Tagged ‘organic Search’

Organic Listings Beware. Another Google Panda Update Rolled Out.

Thursday, July 28th, 2011

 www.google.com Social Media Marketing Social Media SEO   Search Engine Optimization search engine optimization panda update organic Search organic rankings Google.com google seo Google Panda Google just confirmed via Search Engine Land that the latest update 2.3 is now live. A Google spokeperson said: “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users,” and that “This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year,” the spokesperson added.

This update is incorporates some new signals that help differentiate between higher and lower quality sites. At least we are being told when these updates are happening now and fingers crossed this update should help advertisers organic listings.

Kung Fu Panda Strikes Back!

Tuesday, June 14th, 2011

There are many websites which are still trying to recover and getting back on track after the recent changes in Google’s Panda update. This change is to improve the overall SERPS listings and remove out sites that have low-quality pages and bump up websites that have high-quality and unique content.

Google is continuing to put the Kung Fu back in their algo and make it more accurate and refined. That’s right, another Panda update! At SMX Advanced Conference, Google’s spam cop Matt Cutts has confirmed that Google will be launching its new Panda update version 2.2 and Matt says “This new update will target a common webmaster complaint related to the original Panda/Farmer update: sites that scrap & re-publish content and are out-ranking the original source of the content”. Google also mentioned that tweaks in Panda algorithm will be an on-going process. There is a constant scanning of indexed pages going on by Google to find out sites having low-quality content/pages, hidden text, and various other Black-Hat-SEO techniques. If it spots such activities, then it may penalize the site.

There is no specific date given by Google for the launch of this new update worldwide. However, it is always recommended that websites should have fresh content and practice purely White-Hat-SEO techniques.

For more info go to: http://searchengineland.com/coming-soon-google-panda-update-2-2-80848?utm_source=sel&utm_medium=scap&utm_campaign=email

SEO Complimented with Usability Personifies Performance Marketing

Wednesday, January 13th, 2010

SEO is one of the most cost effective methods that marketers/ businessmen use to promote their products in Search Engine listings. The success criteria lay in the fact that your website/ page should appear in the results page when a related product or service was searched for in the Search Engine. This ensured traffic, but did it really guarantee conversion??. Well no if the content wasn’t genuine, the navigation improper & if the visual appeal was missing the user was left guessing for what we actually visited the site for. To put it in leyman’s terms Internet marketing consists of simple basic marketing strategies that is implemented over the web. Ever since their inception the major Search Engines have always tried promoting pages that would satisfy the user. The logic was purely business; get more user to use their Search Function.

The Search Engines job is easily cut out. Promote pages that are user friendly. In order to be relevant to the object being searched for you must first be relevant to a user of your Website. Usability answers to major questions traffic & conversions. This also helps to brand build your website. Usability strikes a balance between satisfying users and meeting business goals. Information architecture precedes building the interface of a web site. Interface architecture consists of linking & navigation which encourages more site usage & lower bounce rates. This is backed up by a design that is visually appealing followed up by relevant content. An HTML sitemap is of high importance. Incase of a user gets stuck while navigating through a large website he/she could refer to the sitemap to jump to a page that was actually being searched for.

URL structure is part of the interface. Hyphens are better than an underscore. URL structure does not affect ranking, but it does affect accessibility. A website should be accessible to any body through any browser. Moving on to major landing pages that define your business, should provide exactly what the consumer is looking for. SEO is still in its nascent stages (An average professional must have 5 years of experience at most), and with passing time as ranking criteria’s start evolving usability will become even more important & the most complete websites will be rewarded by ranking high in the listings. Proper SEO gets you listed & brings in traffic. Complement this with good usability & you start getting conversions at no costs.

Latent Semantic Indexing – the Future of Success in Organic Search

Thursday, December 31st, 2009

The concept of organic Search or Search Engine Optimization (SEO) as it is known arose after the birth of Google in the late 90s. Businessmen & advertisers realized that there did exist one of the most cost-effective methods to promote their business & propel it to a higher level. Webmasters realized the importance of attaining higher ranks in Search Engines for the most relevant keywords to their businesses as it brought increased traffic & also led to higher visibility of their pages.

Initially, the emphasis was mainly laid on keywords, html tags, titles, and other on-site factors, which got higher rankings easily. Once Search Engines realized what was happening they changed their algorithms. More emphasis was then laid on content optimization & user friendliness. So again people started competing with each other on the same criteria, this time the spotlight being on technical issues like having flash & hardcoded JavaScript links replaced by XML files, which is considered more Search Friendly. The current trend at Google is to favor websites built around themes instead of keywords. Latent semantic Indexing or LSI, as this process is called, is at the forefront of search engine optimization and will be for the foreseeable future.

So what exactly is Latent Semantic Indexing (LSI)? On technical SEO grounds it could be defined as the process of retrieving relevant pages by matching the terms of a search query with the same text found in all web pages. So even though “Dog” & “Puppy” mean the same thing, a page containing more instances of either of them will rank better when one of the mentioned terms is searched for in Google. The very reason Google is looking forward to implement this as its major ranking criteria is because there are many ways for a user to express a given concept using different words (synonyms) and also because most words have multiple meanings (polysemy). In either case, the chances of producing accurate/relevant results appear bleak. It is suggested that in the near future if one looks for cementing their presence in the SERP’s, concentrating on LSI techniques would be more profitable instead of other tried & tested methods that continue to be proven futile.

Proper URL Structure Ensures Positive Rankings in the Results Page

Tuesday, December 29th, 2009

One of the most decisive factors in having your website rank permanently in major Search Engines is a proper URL structure. URL defines the relevancy of content present in the page, which in turn defines the kind of business that you are promoting. A proper synchronization of a good URL structure followed by genuine content & user friendly navigation makes a website Search Friendly & enables it to beat competition by ranking dominantly in the Search Engines, for keywords that it relates too. The URL defines the basic site plan of your website. The site plan in turn defines the basic theme of your website; provide a list of content and site assets to be deployed that determines the way you want to shape up your web-pages. Listed below are some basic yet important factors which are crucial in defining the prospects of your website in the longer run.

1) Canonical Errors: One of the foremost factors that is neglected by developers while creating the website. Say you type in www.yoursite.com & yoursite.com in the address bar & the website opens with both the addresses, then we have a canonical error issue in hands. Also if we click on the home page banner from an internal page and we are re-directed to a URL structure like www.yoursite.com/index.php. The problem here is all existing URL’s for the same page is treated as different URL’s by Google. This makes the page lose out on valuable back-links & in the process page rank. Ideally a 301 re-direct is to be used to redirect all links internally/externally/directly clicked to go to one particular page with one URL.

2) Architecture: There exists many websites whose Home Page URL structure reads as www.yoursite.com/files.asp?id=12adbe456&session=xyz. One look & you know the architecture is complicated. On the other hand a simple URL structure put in as http://www.yoursite.com is much simpler, beneficial & user friendly. A simple URL structure encourages visitors to link to the content on your website at every opportunity. Also with the bloom of Social Media that guarantees huge amount of traffic, having a website with a complex URL will be difficult to have it linked with these websites.

3) Keyword Density – Having a good keyword density in a proper structure present in the URL does the landing page/website a world of good. The URL defines the page, so to have an URL that is relevant to the content that your page displays is an added advantage. Say you have a page that has content defining stock, then to have a URL structured like www.yoursite.com/stock-trading-options, will definitely prove advantageous in having the page ranked in the Search Engines. Usage of Hyphens instead of underscores is also recommended.

Overall having a good URL structure makes the website User-friendly as well as Search Engine friendly. It increases your visitor count & at the same time helps you maintain them.