Posts Tagged ‘search engine optimization’

Come One, Come All: Google+ Is Now Open For Everyone!

Tuesday, September 27th, 2011

Just in case you missed the news last week, Google+ is now open to everyone. For those people that haven’t seen what Google+ is doing then this information will be key for you. I saw this great article on Mashable which I thought I would share. Enjoy!

Google+, a social network operated by Google, Inc., launched on June 28th, 2011 with integrations across a number of Google products, including Buzz and Profiles.

One key element of Google+ is a focus on targeted sharing within subsets of your social group, which are what Google calls Circles. Circles are simply small groups of people that you can share to, each with names like friends, family, classmates and co-workers.

Also within Google+, Google has created a section specifically for viewing, managing and editing multimedia. The photo tab takes a user to all of the photos he or she has shared, as well as the ones he or she is tagged in. It’s not just photo tagging, though: Google+ includes an image editor (complete with Instagram-like photo effects), privacy options and sharing features.

Another feature that’s widely discussed is “Hangouts,” Google’s new group chat feature. Instead of directly asking a friend to join a group chat, users instead click “start a hangout” and they’re instantly in a video chatroom alone. At the same time, a message goes out to their social circles, letting them know that their friend is “hanging out.” Friends can then join the hangout as long as they have been placed in a circle that was invited by the person who created the Hangout.

Shocking News: Google +1 can be bought!

Monday, August 1st, 2011

 Social Media Marketing Social Media seo rankings SEO   Search Engine Optimization search engine optimization organic rankings organic listings Online Marketing google social media google plus 1 Google +1 Facebook I read a number of articles this morning that were touting that it is only a matter of time before you will be able to buy Google +1 for your company. There is one company that already has packed set up to sell the number of +1 that you want to buy. I realize that Organic listings are now going to be influenced by Social Media, however seriously people isn’t this a bit ridiculous! Shouldn’t your +1 and Like’s be based on how people really view your brand vs. “faking” the consumer response.

As a practice, this probably isn’t the best way to boost up your listings in Organic rankings. Social media is more than paying someone to click on your +1 or Like. It’s about seeing what people are really saying about your brand and how you should think about changing depending on the positive or negative segment written by your customers. Keep in mind, customer is king without them us “marketers” don’t have a job or businesses. Let’s try and keep this world honest people!

Organic Listings Beware. Another Google Panda Update Rolled Out.

Thursday, July 28th, 2011 Social Media Marketing Social Media SEO   Search Engine Optimization search engine optimization panda update organic Search organic rankings google seo Google Panda Google just confirmed via Search Engine Land that the latest update 2.3 is now live. A Google spokeperson said: “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users,” and that “This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year,” the spokesperson added.

This update is incorporates some new signals that help differentiate between higher and lower quality sites. At least we are being told when these updates are happening now and fingers crossed this update should help advertisers organic listings.

Slowly Slowly Catchy Monkey

Friday, June 24th, 2011

comScore released data that shows the Search Queries trends for April & May and there is really no change MoM from April to May. However when we looked at March’s numbers Bing was certainly starting to gain some traction. Google was only able to get a 0.1% of volume MoM, which means that Bing is resonating with their audience. Perhaps is something to do with those amazing TV, Display and Search ads! Let’s just hope that Bing is able to catch the monkey this year and create even more competition for Google.

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Kung Fu Panda Rolls Out

Thursday, June 23rd, 2011

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Google announced yesterday that Panda 2.2 update has been released and was rolled out sometime last week. The roll out was to improve scraper detection which was one of common complaints via webmasters.

There is tons of information available online and a source that can be trusted is Search Engine Land.