Posts Tagged ‘search engine optimization’

Come One, Come All: Google+ Is Now Open For Everyone!

Tuesday, September 27th, 2011

Just in case you missed the news last week, Google+ is now open to everyone. For those people that haven’t seen what Google+ is doing then this information will be key for you. I saw this great article on Mashable which I thought I would share. Enjoy!

Google+, a social network operated by Google, Inc., launched on June 28th, 2011 with integrations across a number of Google products, including Buzz and Profiles.

One key element of Google+ is a focus on targeted sharing within subsets of your social group, which are what Google calls Circles. Circles are simply small groups of people that you can share to, each with names like friends, family, classmates and co-workers.

Also within Google+, Google has created a section specifically for viewing, managing and editing multimedia. The photo tab takes a user to all of the photos he or she has shared, as well as the ones he or she is tagged in. It’s not just photo tagging, though: Google+ includes an image editor (complete with Instagram-like photo effects), privacy options and sharing features.

Another feature that’s widely discussed is “Hangouts,” Google’s new group chat feature. Instead of directly asking a friend to join a group chat, users instead click “start a hangout” and they’re instantly in a video chatroom alone. At the same time, a message goes out to their social circles, letting them know that their friend is “hanging out.” Friends can then join the hangout as long as they have been placed in a circle that was invited by the person who created the Hangout.

Shocking News: Google +1 can be bought!

Monday, August 1st, 2011

 Social Media Marketing Social Media seo rankings SEO   Search Engine Optimization search engine optimization organic rankings organic listings Online Marketing Google.com google social media google plus 1 Google +1 Facebook I read a number of articles this morning that were touting that it is only a matter of time before you will be able to buy Google +1 for your company. There is one company that already has packed set up to sell the number of +1 that you want to buy. I realize that Organic listings are now going to be influenced by Social Media, however seriously people isn’t this a bit ridiculous! Shouldn’t your +1 and Like’s be based on how people really view your brand vs. “faking” the consumer response.

As a practice, this probably isn’t the best way to boost up your listings in Organic rankings. Social media is more than paying someone to click on your +1 or Like. It’s about seeing what people are really saying about your brand and how you should think about changing depending on the positive or negative segment written by your customers. Keep in mind, customer is king without them us “marketers” don’t have a job or businesses. Let’s try and keep this world honest people!

Organic Listings Beware. Another Google Panda Update Rolled Out.

Thursday, July 28th, 2011

 www.google.com Social Media Marketing Social Media SEO   Search Engine Optimization search engine optimization panda update organic Search organic rankings Google.com google seo Google Panda Google just confirmed via Search Engine Land that the latest update 2.3 is now live. A Google spokeperson said: “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users,” and that “This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year,” the spokesperson added.

This update is incorporates some new signals that help differentiate between higher and lower quality sites. At least we are being told when these updates are happening now and fingers crossed this update should help advertisers organic listings.

Kung Fu Panda Strikes Back!

Tuesday, June 14th, 2011

There are many websites which are still trying to recover and getting back on track after the recent changes in Google’s Panda update. This change is to improve the overall SERPS listings and remove out sites that have low-quality pages and bump up websites that have high-quality and unique content.

Google is continuing to put the Kung Fu back in their algo and make it more accurate and refined. That’s right, another Panda update! At SMX Advanced Conference, Google’s spam cop Matt Cutts has confirmed that Google will be launching its new Panda update version 2.2 and Matt says “This new update will target a common webmaster complaint related to the original Panda/Farmer update: sites that scrap & re-publish content and are out-ranking the original source of the content”. Google also mentioned that tweaks in Panda algorithm will be an on-going process. There is a constant scanning of indexed pages going on by Google to find out sites having low-quality content/pages, hidden text, and various other Black-Hat-SEO techniques. If it spots such activities, then it may penalize the site.

There is no specific date given by Google for the launch of this new update worldwide. However, it is always recommended that websites should have fresh content and practice purely White-Hat-SEO techniques.

For more info go to: http://searchengineland.com/coming-soon-google-panda-update-2-2-80848?utm_source=sel&utm_medium=scap&utm_campaign=email

What’s Black and White and weighs 1700 lbs?

Wednesday, April 20th, 2011

image004 Yahoo Search Marketing Tags: Adwords SEM   Search Engine Marketing search engine optimization pay per click Online Marketing Google Panda Google Adwords New Features Google Adwords Features Google Adwords Google Adwords New Features Adwords Features Google Panda is the substantial algorithm change launched by in February 2011 with the objective to identify low quality pages and sites. These pages tend to contain text that is relevant to the query however may not be the best user experience. Panda has been implemented across all English language queries and has continued to make minor updated.

Implemented on all English Queries

Initially when Panda launched, it impacted only USA queries with accounts for around 12%. However, today the change is applicable for all English queries worldwide and it is expected that the impact would be similar for English speaking searchers across the world. This includes searches on Google.co.uk, Google.com.au as well as English queries in non-English speaking countries (searches on Google.fr with English results).

Utilizing searcher’s data about blocked sites

Google has always taken measures in determining relevant search results. The proof of this can be seen either on the pages itself (text on a page) or on the other sites (anchor text in links to a page). At times clues are also drawn from user behavior (how long the page takes to load by using toolbar data from users who access those pages). Even recently, Google has launched two ways of blocking particular sites from search results by the way of Chrome extension and block links directly in search results which appears once been clicked from results to a site and then return to search results.

Impact of the change

When launched large sites were affected as they have more traffic, pages, links and more signals available. According to the latest updates even smaller sites are facing the impact.