Posts Tagged ‘seo copywriting’

SEO Copywriting CookBook

Tuesday, February 9th, 2010

copywriting3 seo sales copy seo copywriting SEO   Search Engine Optimization search engine optimization copywriting tricks copywriting tiips copywriting cookbook – Is Writing for the Web getting on your nerves?
– Do you need a crisp web copy that can drive traffic to your website?

Learn the nitty-gritty of SEO Copywriting through these 10 Simple Rules!

1) Write Effectively
–Follow the mantra “Content is King”
–Use targeted keywords in the web copy
–Good Grammar is a must
–Avoid Jargons
–Use Power Words like “Proven”, “Disclosed”, “Breakthrough”, etc
–Ask Questions to keep visitors glued on to the page
–Make Copy with Innovative ideas
PROVEN USER-FRIENDLY AND SEARCH-ENGINE-FRIENDLY APPROACH
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2) Use Bold and Italics
–Highlight words in BOLD to lay emphasis
–Highlight words in ITALICS to attract readers to read a note
BOLD & ITALICS HELP SEARCH ENGINES TO CAPTURE THE KEYWORDS
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3) Jot in Bullet Points
–Display content in numbered/bullet lists
–Use numbers in the Headlines, E.g.: “10 Simple SEO Copy-writing Rules”
–Capture targeted keywords and Use them for inter-linking
BEST PRACTICE FOR ATTRACTING USERS IN SEARCH-ENGINE FRIENDLY WAY
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4) Use Header Tags
–Use targeted keywords from title tags embedded within H1 Tag for Headlines
–H2 can be specifically used for sub-headlines on the page
–Have next level keywords embedded within other Header Tags (H3-H6)
HEADER TAGS WILL HELP IMPROVE YOUR SEARCH ENGINE RESULTS QUICKLY
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5) Interlink Website Pages
–Use targeted keywords to hyperlink internal pages of your website
–Cross-linking through web copy is essential, apart from Navigation links
INTERLINKING WILL HELP SHARE THE PAGE RANK AND INCREASE THE POPULARITY IN SEARCH ENGINES

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6) Add Useful External Links
–Consider adding external links with similar or higher PR value
–Add external links with relevant theme as of your website
–Check for penalized website before adding one
–Do not use Competitor links
HELPS IN INCREASING THE PR AND ADDS REFERENCES FOR USERS
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7) Tap Content to Code Ratio
–Keyword Density is an important factor to rank in the search engines
–Limited use of Flash and Java Scripts
–Reduce the use of Forms
–Avoid Keyword Stuffing
NO PAGE LOADING ISSUES WITH Search-engine readable COPY
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icon cool seo sales copy seo copywriting SEO   Search Engine Optimization search engine optimization copywriting tricks copywriting tiips copywriting cookbook Write for the Reader
–Write Naturally
–Have Unique content
–Use Geo-targeted English, E.g.: Traveling (US English) v/s Travelling (UK English)
–Use user-centric keywords like “Free”, “Tips”, “Tricks”, “Tutorial”, etc
HELPS IN RETAINING VISITORS, INCREASING SALES, IMPROVING BRAND REPUTATION
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9) Meta Data
–Use targeted keywords in the title tag (max. of 3-4 keywords within 65 characters limit)
–Write effective meta description tag (for about 25-30 words within 150 characters limit)
–Add meta keywords tag related to your web page copy
ATTRACTS USERS TO READ THE COPY AND SEARCH-ENGINES TO CRAWL THE PAGE
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10) Use Synonyms & Plurals
–Follow LSI Indexing Tactics
–Use Synonyms & Plurals related to web page copy
–Write user-readable and search-engine readable content
–Avoid keyword bombing
SEARCH-ENGINE FRIENDLY COPY WITH PROVEN BENEFICIAL RESULTS
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Follow these 10 Rules and your SEO Web Copy is READY!!
copywriting7 seo sales copy seo copywriting SEO   Search Engine Optimization search engine optimization copywriting tricks copywriting tiips copywriting cookbook