Posts Tagged ‘SEO – Search Engine Optimization’

Site Speed Optimization Tool – Google Closure

Saturday, July 31st, 2010

Google officially announced in April, the importance of site speed i.e. page load time in Google’s ranking. Site Speed is how quickly a website responds to web requests. In late November Matt Cutts said, “Google’s co-founders want searching to be real fast, as if you are flipping through a magazine. Part of this, is making sure faster web pages rank better than slower ones.” So the page load time plays an important role to make searching faster.

This announcement adds a positive approach to the field of SEO, which always tries to deliver improvement in site quality and usability. While speed of the page is a part of site’s quality which indicates how important Site Speed is from SEO perspective. Google perpetually provides its webmasters with variety of tools which help in optimizing their sites and in the end improving the rankings and conversions.

Last year, in November, Google launched an open source tool named Google Closure which helps developers build rich JavaScript-intensive applications, which are both efficient and powerful. Many advanced portals and websites might have complex and heavy JavaScript codes and files that take a long time to load. Also it is not possible each time to include script files separately. Eventually the necessity and scope for page speed optimization has expanded with changes in Google’s database indexing structure and launch of Google Closure Tools.

The Closure Tool includes the following:

Closure Compiler – A JavaScript Optimizer

Closure Compiler is a package that compiles JavaScript into compact, high-performance code. This JavaScript optimizer compresses the file sizes by removing dead code, spaces and other comments and rewrites it.

You can either:

  1. Use online Closure Compiler tool
  2. Download Closure Tool

Google Closure Tool 1024x640 Website Optimization Site Speed SEO   Search Engine Optimization search engine optimization Page load time JavaScript compressor Google closure tool Closure compiler

Closure Library – A comprehensive JavaScript Library

It is a well tested, cross browser JavaScript library which helps developers to extract what they want from a whole range of controls, data structures, widgets and more.

Closure Templates – An Easy templating system for both Java & JavaScript

These templates are implemented for both Java and JavaScript, so they can be called from clients or servers.

BFSI Industry and the Internet

Tuesday, July 20th, 2010

Picture11 1024x531 twitter Social Media SEO   Search Engine Optimization SEM   Search Engine Marketing online platforms Online Marketing online display online advertising Max Bupa Health insurance max bupa insurance iamai Google finance Facebook display advertising bfsi online spends bfsi online marketing bfsi online advertising bfsi industry bfsi and the internet bfsi banking industry marketing banking industry banking and financial services banking and finance banking Internet penetration is growing in all aspects in India. Be it better internet connections, active user base, time spent online, growing confidence of marketers towards the internet and the money pouring into this medium in terms of investments and advertising. Internet is changing the way businesses operate in India, primarily due to the very ability of this medium to do an end-to-end tracking.

One of the most established and dominating industries, the BFSI (Banking, Financial Services and Insurance) industry has started taking the internet medium more seriously than ever before. With penetration of Internet Banking, Plastic Money (Debit and Credit Cards) moving into every pocket, increase in financial information searches online, BFSI Industry is connecting more aggressively with the power internet users carry with them online.

Picture12 1024x624 twitter Social Media SEO   Search Engine Optimization SEM   Search Engine Marketing online platforms Online Marketing online display online advertising Max Bupa Health insurance max bupa insurance iamai Google finance Facebook display advertising bfsi online spends bfsi online marketing bfsi online advertising bfsi industry bfsi and the internet bfsi banking industry marketing banking industry banking and financial services banking and finance banking

Three most lucrative product-lines in BFSI i.e. Loans, Insurance and Investments are exploring to move towards completing their transactions on the internet. The option of buying investment products is actively available online; almost every General Insurance company has started selling their consumer side insurance policies online. Bajaj Finserv Lending (earlier Bajaj Finance) is the first loan provider to start issuing consumer durable loan approvals online. Max Bupa Health Insurance is not just present on every health-related search term on Google, on high traffic websites and in your mail box, but also very active on social platforms like Facebook & Twitter.

When we talk about insurance, traditionally we are always influenced by our next door agent to guide us in selecting which insurance policy to buy. Now there are various platforms online like InsurancePandit.com, ApnaPaisa.com and PolicyBazaar.com, allowing you to find the best insurance product that suits your needs and also buy them online. These platforms are estimated to influence more than a million users every month in taking informed decisions when it comes to buying an insurance product.

Almost every BSFI player started off their online marketing journey with search engines, but now, their presence is everywhere online. Their presence can be seen in not just in search and high traffic portals, but also on platforms like Youtube, Twitter and Facebook. One of the best advantages of the internet is that you can measure the performance of every action online and the BFSI sector is taking maximum advantage of this. They now exactly know about spends and impact of every impression they get online by using various online tracking tools.

The growing influence of the internet in buying decisions has impacted the budget allocation towards online marketing. As per one of the reports published by IAMAI, internet display advertising spends were estimated to be around INR 4.3 billion in 2009-10 with the BFSI contributing around 15 percent. Google estimates internet advertising spends to touch nearly INR 11 billion in 2010-11.

Picture9 1024x535 twitter Social Media SEO   Search Engine Optimization SEM   Search Engine Marketing online platforms Online Marketing online display online advertising Max Bupa Health insurance max bupa insurance iamai Google finance Facebook display advertising bfsi online spends bfsi online marketing bfsi online advertising bfsi industry bfsi and the internet bfsi banking industry marketing banking industry banking and financial services banking and finance banking

It all started with generating inquiries online and is now becoming a direct medium of sales. Surely, with increasing online collections, BFSI industry’s share of internet advertising spends will be on the rise day by day.

SEO Copywriting CookBook

Tuesday, February 9th, 2010

copywriting3 seo sales copy seo copywriting SEO   Search Engine Optimization search engine optimization copywriting tricks copywriting tiips copywriting cookbook – Is Writing for the Web getting on your nerves?
– Do you need a crisp web copy that can drive traffic to your website?

Learn the nitty-gritty of SEO Copywriting through these 10 Simple Rules!

1) Write Effectively
–Follow the mantra “Content is King”
–Use targeted keywords in the web copy
–Good Grammar is a must
–Avoid Jargons
–Use Power Words like “Proven”, “Disclosed”, “Breakthrough”, etc
–Ask Questions to keep visitors glued on to the page
–Make Copy with Innovative ideas
PROVEN USER-FRIENDLY AND SEARCH-ENGINE-FRIENDLY APPROACH
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2) Use Bold and Italics
–Highlight words in BOLD to lay emphasis
–Highlight words in ITALICS to attract readers to read a note
BOLD & ITALICS HELP SEARCH ENGINES TO CAPTURE THE KEYWORDS
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3) Jot in Bullet Points
–Display content in numbered/bullet lists
–Use numbers in the Headlines, E.g.: “10 Simple SEO Copy-writing Rules”
–Capture targeted keywords and Use them for inter-linking
BEST PRACTICE FOR ATTRACTING USERS IN SEARCH-ENGINE FRIENDLY WAY
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4) Use Header Tags
–Use targeted keywords from title tags embedded within H1 Tag for Headlines
–H2 can be specifically used for sub-headlines on the page
–Have next level keywords embedded within other Header Tags (H3-H6)
HEADER TAGS WILL HELP IMPROVE YOUR SEARCH ENGINE RESULTS QUICKLY
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5) Interlink Website Pages
–Use targeted keywords to hyperlink internal pages of your website
–Cross-linking through web copy is essential, apart from Navigation links
INTERLINKING WILL HELP SHARE THE PAGE RANK AND INCREASE THE POPULARITY IN SEARCH ENGINES

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6) Add Useful External Links
–Consider adding external links with similar or higher PR value
–Add external links with relevant theme as of your website
–Check for penalized website before adding one
–Do not use Competitor links
HELPS IN INCREASING THE PR AND ADDS REFERENCES FOR USERS
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7) Tap Content to Code Ratio
–Keyword Density is an important factor to rank in the search engines
–Limited use of Flash and Java Scripts
–Reduce the use of Forms
–Avoid Keyword Stuffing
NO PAGE LOADING ISSUES WITH Search-engine readable COPY
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icon cool seo sales copy seo copywriting SEO   Search Engine Optimization search engine optimization copywriting tricks copywriting tiips copywriting cookbook Write for the Reader
–Write Naturally
–Have Unique content
–Use Geo-targeted English, E.g.: Traveling (US English) v/s Travelling (UK English)
–Use user-centric keywords like “Free”, “Tips”, “Tricks”, “Tutorial”, etc
HELPS IN RETAINING VISITORS, INCREASING SALES, IMPROVING BRAND REPUTATION
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9) Meta Data
–Use targeted keywords in the title tag (max. of 3-4 keywords within 65 characters limit)
–Write effective meta description tag (for about 25-30 words within 150 characters limit)
–Add meta keywords tag related to your web page copy
ATTRACTS USERS TO READ THE COPY AND SEARCH-ENGINES TO CRAWL THE PAGE
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10) Use Synonyms & Plurals
–Follow LSI Indexing Tactics
–Use Synonyms & Plurals related to web page copy
–Write user-readable and search-engine readable content
–Avoid keyword bombing
SEARCH-ENGINE FRIENDLY COPY WITH PROVEN BENEFICIAL RESULTS
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Follow these 10 Rules and your SEO Web Copy is READY!!
copywriting7 seo sales copy seo copywriting SEO   Search Engine Optimization search engine optimization copywriting tricks copywriting tiips copywriting cookbook

Google Dance

Thursday, January 21st, 2010

google dance1 SEO   Search Engine Optimization Search Engine optimizer Google dance updates Google Dance What is Google Dance?
“Google Dance” is nothing but a term used to depict major index update by Google search engine.

The reason webmasters and Search Engine Optimizers were interested in the dance is to know keyword positions on Google in future by checking the other Google servers as they use to be updated before the main server google.com. If you have added new pages and want to know if they have been indexed, checking Google data centers will provide you an image of your page in future SERP’s.

The Google data centers do not receive the new Google update index at the same time. The new Google update index is transferred to one Google data center after the other. If you check the results from one server to another during the Google update they will differ, and it changes as each Google server is updated, hence the term, Google Dance.

Google Dance – Every Minute, Every Time!

Earlier webmasters used to wait for “Google dance” to see their ranking updates and Page rank update whether it’s been increased or decreased, but now a days you rarely hear people are talking about Google Dance. Comparatively, now Google’s minor updates are done throughout the day which includes index update every minute and algorithmic update several times in a month. google dance bot 6 SEO   Search Engine Optimization Search Engine optimizer Google dance updates Google Dance

From the summer of 2000 to the summer of 2003, index updates tended to happen about once a month. The resulting changes were called the Google Dance. The Google Dance occurred over the course of 6-8 days because each data center in turn had to be taken out of rotation and loaded with an entirely new web index, and that took time. In the summer of 2003 (the Google Dance called “Update Fritz”), Google switched to an index that was incrementally updated every day (or faster). Instead of a monolithic monthly event, the Google would refresh some of its index pretty much every day, which generated much smaller day-to-day changes that some people called everflux.
Over the years, Google’s indexing has been streamlined, to the point where most regular people don’t even notice the index updating. As a result, the terms “everflux,” “Google Dance,” and “index update” are hardly ever used anymore (or they’re used incorrectly). Instead, most SEOs talk about algorithm updates or data updates/refreshes. Most data refreshes are index updates, although occasionally a data refresh will happen outside of the day-to-day index updates. For example, updated backlinks and PageRanks are made visible every 3-4 months.
Said by Matt Cutts.

Google Dance not only updates the PR and the number of index pages a website holds, but also the back-links indexed. Check Google Dance Update Schedule for 2004, 2005, 2006, 2007, 2008 and 2009.

For Google Dance Updates for 2010, do regularly check in for my blog posts. – Isha icon smile SEO   Search Engine Optimization Search Engine optimizer Google dance updates Google Dance

Role of Facebook in Online Marketing

Wednesday, January 13th, 2010

The popularity gained by Social Networking sites these days have taken online marketing to a broader end. Facebook, Twitter, LinkedIn are some of the social portals commonly used for viral marketing of the wares. Moreover these Social networking sites are all about connecting people, friends, conversances, which help in word-of-mouth marketing.

facebook 150x150 URL structuring SEO   Search Engine Optimization Online Marketing Facebook SEO Facebook Among these a Social networking site which is quite popular these days is Facebook. Facebook is not just about creating profile and information. There are many tools and applications available on Facebook which offer great way to interact with people. Many Organizations are now days using Facebook pages (one of the application provided by Facebook) to make either their product or company to make their product reached to all

If you have a Facebook account and you want to know how Facebook would be implemental in marketing of your product, below are some of the considerations one should always check to make your Facebook account visible.

1) To index your promotional information in the more countrywide Facebook, exterior from your supporters, make sure you select “everyone” in privacy settings > search. When “everyone” is selected, other people could find your data no matter them are your friends or not. Inversely, users should uncheck if they want to exclude their profile from broader Facebook.

3865297560 833fb40f1f 300x184 URL structuring SEO   Search Engine Optimization Online Marketing Facebook SEO Facebook

2) Create a Facebook Website page for either product based or Business based. Choose the best name for your Facebook page considering your niche and don’t change it.

3) Facebook default public search listings nowadays not only included users name, profile picture, network, and a few friends’ photos but Facebook has added Pages that users are a fan of to users’ default public search listings. So the people searching for any of your fan’s profile can reach you.

pages link in search result URL structuring SEO   Search Engine Optimization Online Marketing Facebook SEO Facebook

4) We can put the title of our page at the top of any page we create in Facebook. The title is one of the main factors in determining a listing in the Google Search Engine. Having your niche in the name of the page is another strong factor into getting listed highly in the Google Search Engine.

5) Facebook recently have launched the power to choose SEO friendly URL’s (Facebook calls it a “username”). When you choose a Facebook username for your Page, your Page’s URL becomes www.facebook.com/YourUsernameHere. Usernames can be selected at www.facebook.com/username. Try to choose your best niche keyword as your username. Any Fan page which is having more than 25 Fans can create these kinds of URL’s. Still for any kind of query while creating Facebook Username you can use Facebook help

 URL structuring SEO   Search Engine Optimization Online Marketing Facebook SEO Facebook

6) Use keyword rich text in “About” Text box of the page. In order to add text to your Page’s “About” box, click the “Write something about [YourPage]” in the box underneath your Page’s profile picture. You’ll then be able to enter custom text in the input box – there is a 250 character limit, so choose your words wisely. Also you can use “Info” tab to include more important keywords, text, and high priority links on your Page

about us 158x300 URL structuring SEO   Search Engine Optimization Online Marketing Facebook SEO Facebook

7) Wall post external content like blog posts, articles, etc, and you can also post direct Links to your website using keyword rich title. There are 2 ways to add links in your post

i) Including the raw URL in the text of the status update itself

ii) Using the “attach link” feature in the Facebook publisher

 URL structuring SEO   Search Engine Optimization Online Marketing Facebook SEO Facebook

icon cool URL structuring SEO   Search Engine Optimization Online Marketing Facebook SEO Facebook Contribute continually. And start updating your wall post and start adding many applications, such as games, videos, images as well as you can consortium your blog website using RSS. By doing these things, you will be able to provide people with lots of fun things and new relevant information and make your profile page active.

9) Facebook is now allowing its users to search last 30 days status update, photo update, etc, and one can filter the search according to the need. So for SEO’s who use to think Optimization is just for Search engines, Facebook Search can show them a vast audience who must be searching for the product you are optimizing for.

SEO for Facebook nowadays is not just getting your profile and pages in Google Search Engine Page rank but also making your page group or ads visible in Facebook internal Search which is becoming a broad Search Engine for a wide targeted audience, which is increasing every single day.

Just remember Facebook is all about associating and interacting with other members. So, just start interacting with other members. Once you establish a relationship, then you will be able to expand your network which helps in online marketing.

To be a successful marketer in Facebook, firstly remember that getting people to view your profile page is the key to success in Facebook marketing. Through many trails, you can be sure that you will get a lot of viewers to your Facebook page and increase the chances of getting them in your business website or get them to buy your products or services.

Search engine optimization brings out your Facebook Page to entire user base – and, through SEO, Page owners can make great deal to maximize their exposure through Google, Yahoo, MSN, Ask, and other popular search engines.