Posts Tagged ‘SEO – Search Engine Optimization’

Kung Fu Panda Rolls Out

Thursday, June 23rd, 2011

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Google announced yesterday that Panda 2.2 update has been released and was rolled out sometime last week. The roll out was to improve scraper detection which was one of common complaints via webmasters.

There is tons of information available online and a source that can be trusted is Search Engine Land.

Kung Fu Panda Strikes Back!

Tuesday, June 14th, 2011

There are many websites which are still trying to recover and getting back on track after the recent changes in Google’s Panda update. This change is to improve the overall SERPS listings and remove out sites that have low-quality pages and bump up websites that have high-quality and unique content.

Google is continuing to put the Kung Fu back in their algo and make it more accurate and refined. That’s right, another Panda update! At SMX Advanced Conference, Google’s spam cop Matt Cutts has confirmed that Google will be launching its new Panda update version 2.2 and Matt says “This new update will target a common webmaster complaint related to the original Panda/Farmer update: sites that scrap & re-publish content and are out-ranking the original source of the content”. Google also mentioned that tweaks in Panda algorithm will be an on-going process. There is a constant scanning of indexed pages going on by Google to find out sites having low-quality content/pages, hidden text, and various other Black-Hat-SEO techniques. If it spots such activities, then it may penalize the site.

There is no specific date given by Google for the launch of this new update worldwide. However, it is always recommended that websites should have fresh content and practice purely White-Hat-SEO techniques.

For more info go to: http://searchengineland.com/coming-soon-google-panda-update-2-2-80848?utm_source=sel&utm_medium=scap&utm_campaign=email

Site Speed Optimization Tool – Google Closure

Saturday, July 31st, 2010

Google officially announced in April, the importance of site speed i.e. page load time in Google’s ranking. Site Speed is how quickly a website responds to web requests. In late November Matt Cutts said, “Google’s co-founders want searching to be real fast, as if you are flipping through a magazine. Part of this, is making sure faster web pages rank better than slower ones.” So the page load time plays an important role to make searching faster.

This announcement adds a positive approach to the field of SEO, which always tries to deliver improvement in site quality and usability. While speed of the page is a part of site’s quality which indicates how important Site Speed is from SEO perspective. Google perpetually provides its webmasters with variety of tools which help in optimizing their sites and in the end improving the rankings and conversions.

Last year, in November, Google launched an open source tool named Google Closure which helps developers build rich JavaScript-intensive applications, which are both efficient and powerful. Many advanced portals and websites might have complex and heavy JavaScript codes and files that take a long time to load. Also it is not possible each time to include script files separately. Eventually the necessity and scope for page speed optimization has expanded with changes in Google’s database indexing structure and launch of Google Closure Tools.

The Closure Tool includes the following:

Closure Compiler – A JavaScript Optimizer

Closure Compiler is a package that compiles JavaScript into compact, high-performance code. This JavaScript optimizer compresses the file sizes by removing dead code, spaces and other comments and rewrites it.

You can either:

  1. Use online Closure Compiler tool
  2. Download Closure Tool

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Closure Library – A comprehensive JavaScript Library

It is a well tested, cross browser JavaScript library which helps developers to extract what they want from a whole range of controls, data structures, widgets and more.

Closure Templates – An Easy templating system for both Java & JavaScript

These templates are implemented for both Java and JavaScript, so they can be called from clients or servers.

BFSI Industry and the Internet

Tuesday, July 20th, 2010

Picture11 1024x531 twitter Social Media SEO   Search Engine Optimization SEM   Search Engine Marketing online platforms Online Marketing online display online advertising Max Bupa Health insurance max bupa insurance iamai Google finance Facebook display advertising bfsi online spends bfsi online marketing bfsi online advertising bfsi industry bfsi and the internet bfsi banking industry marketing banking industry banking and financial services banking and finance banking Internet penetration is growing in all aspects in India. Be it better internet connections, active user base, time spent online, growing confidence of marketers towards the internet and the money pouring into this medium in terms of investments and advertising. Internet is changing the way businesses operate in India, primarily due to the very ability of this medium to do an end-to-end tracking.

One of the most established and dominating industries, the BFSI (Banking, Financial Services and Insurance) industry has started taking the internet medium more seriously than ever before. With penetration of Internet Banking, Plastic Money (Debit and Credit Cards) moving into every pocket, increase in financial information searches online, BFSI Industry is connecting more aggressively with the power internet users carry with them online.

Picture12 1024x624 twitter Social Media SEO   Search Engine Optimization SEM   Search Engine Marketing online platforms Online Marketing online display online advertising Max Bupa Health insurance max bupa insurance iamai Google finance Facebook display advertising bfsi online spends bfsi online marketing bfsi online advertising bfsi industry bfsi and the internet bfsi banking industry marketing banking industry banking and financial services banking and finance banking

Three most lucrative product-lines in BFSI i.e. Loans, Insurance and Investments are exploring to move towards completing their transactions on the internet. The option of buying investment products is actively available online; almost every General Insurance company has started selling their consumer side insurance policies online. Bajaj Finserv Lending (earlier Bajaj Finance) is the first loan provider to start issuing consumer durable loan approvals online. Max Bupa Health Insurance is not just present on every health-related search term on Google, on high traffic websites and in your mail box, but also very active on social platforms like Facebook & Twitter.

When we talk about insurance, traditionally we are always influenced by our next door agent to guide us in selecting which insurance policy to buy. Now there are various platforms online like InsurancePandit.com, ApnaPaisa.com and PolicyBazaar.com, allowing you to find the best insurance product that suits your needs and also buy them online. These platforms are estimated to influence more than a million users every month in taking informed decisions when it comes to buying an insurance product.

Almost every BSFI player started off their online marketing journey with search engines, but now, their presence is everywhere online. Their presence can be seen in not just in search and high traffic portals, but also on platforms like Youtube, Twitter and Facebook. One of the best advantages of the internet is that you can measure the performance of every action online and the BFSI sector is taking maximum advantage of this. They now exactly know about spends and impact of every impression they get online by using various online tracking tools.

The growing influence of the internet in buying decisions has impacted the budget allocation towards online marketing. As per one of the reports published by IAMAI, internet display advertising spends were estimated to be around INR 4.3 billion in 2009-10 with the BFSI contributing around 15 percent. Google estimates internet advertising spends to touch nearly INR 11 billion in 2010-11.

Picture9 1024x535 twitter Social Media SEO   Search Engine Optimization SEM   Search Engine Marketing online platforms Online Marketing online display online advertising Max Bupa Health insurance max bupa insurance iamai Google finance Facebook display advertising bfsi online spends bfsi online marketing bfsi online advertising bfsi industry bfsi and the internet bfsi banking industry marketing banking industry banking and financial services banking and finance banking

It all started with generating inquiries online and is now becoming a direct medium of sales. Surely, with increasing online collections, BFSI industry’s share of internet advertising spends will be on the rise day by day.

SEO Copywriting CookBook

Tuesday, February 9th, 2010

copywriting3 seo sales copy seo copywriting SEO   Search Engine Optimization search engine optimization copywriting tricks copywriting tiips copywriting cookbook – Is Writing for the Web getting on your nerves?
– Do you need a crisp web copy that can drive traffic to your website?

Learn the nitty-gritty of SEO Copywriting through these 10 Simple Rules!

1) Write Effectively
–Follow the mantra “Content is King”
–Use targeted keywords in the web copy
–Good Grammar is a must
–Avoid Jargons
–Use Power Words like “Proven”, “Disclosed”, “Breakthrough”, etc
–Ask Questions to keep visitors glued on to the page
–Make Copy with Innovative ideas
PROVEN USER-FRIENDLY AND SEARCH-ENGINE-FRIENDLY APPROACH
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2) Use Bold and Italics
–Highlight words in BOLD to lay emphasis
–Highlight words in ITALICS to attract readers to read a note
BOLD & ITALICS HELP SEARCH ENGINES TO CAPTURE THE KEYWORDS
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3) Jot in Bullet Points
–Display content in numbered/bullet lists
–Use numbers in the Headlines, E.g.: “10 Simple SEO Copy-writing Rules”
–Capture targeted keywords and Use them for inter-linking
BEST PRACTICE FOR ATTRACTING USERS IN SEARCH-ENGINE FRIENDLY WAY
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4) Use Header Tags
–Use targeted keywords from title tags embedded within H1 Tag for Headlines
–H2 can be specifically used for sub-headlines on the page
–Have next level keywords embedded within other Header Tags (H3-H6)
HEADER TAGS WILL HELP IMPROVE YOUR SEARCH ENGINE RESULTS QUICKLY
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5) Interlink Website Pages
–Use targeted keywords to hyperlink internal pages of your website
–Cross-linking through web copy is essential, apart from Navigation links
INTERLINKING WILL HELP SHARE THE PAGE RANK AND INCREASE THE POPULARITY IN SEARCH ENGINES

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6) Add Useful External Links
–Consider adding external links with similar or higher PR value
–Add external links with relevant theme as of your website
–Check for penalized website before adding one
–Do not use Competitor links
HELPS IN INCREASING THE PR AND ADDS REFERENCES FOR USERS
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7) Tap Content to Code Ratio
–Keyword Density is an important factor to rank in the search engines
–Limited use of Flash and Java Scripts
–Reduce the use of Forms
–Avoid Keyword Stuffing
NO PAGE LOADING ISSUES WITH Search-engine readable COPY
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icon cool seo sales copy seo copywriting SEO   Search Engine Optimization search engine optimization copywriting tricks copywriting tiips copywriting cookbook Write for the Reader
–Write Naturally
–Have Unique content
–Use Geo-targeted English, E.g.: Traveling (US English) v/s Travelling (UK English)
–Use user-centric keywords like “Free”, “Tips”, “Tricks”, “Tutorial”, etc
HELPS IN RETAINING VISITORS, INCREASING SALES, IMPROVING BRAND REPUTATION
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9) Meta Data
–Use targeted keywords in the title tag (max. of 3-4 keywords within 65 characters limit)
–Write effective meta description tag (for about 25-30 words within 150 characters limit)
–Add meta keywords tag related to your web page copy
ATTRACTS USERS TO READ THE COPY AND SEARCH-ENGINES TO CRAWL THE PAGE
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10) Use Synonyms & Plurals
–Follow LSI Indexing Tactics
–Use Synonyms & Plurals related to web page copy
–Write user-readable and search-engine readable content
–Avoid keyword bombing
SEARCH-ENGINE FRIENDLY COPY WITH PROVEN BENEFICIAL RESULTS
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Follow these 10 Rules and your SEO Web Copy is READY!!
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