Posts Tagged ‘Social Media Marketing’

Come One, Come All: Google+ Is Now Open For Everyone!

Tuesday, September 27th, 2011

Just in case you missed the news last week, Google+ is now open to everyone. For those people that haven’t seen what Google+ is doing then this information will be key for you. I saw this great article on Mashable which I thought I would share. Enjoy!

Google+, a social network operated by Google, Inc., launched on June 28th, 2011 with integrations across a number of Google products, including Buzz and Profiles.

One key element of Google+ is a focus on targeted sharing within subsets of your social group, which are what Google calls Circles. Circles are simply small groups of people that you can share to, each with names like friends, family, classmates and co-workers.

Also within Google+, Google has created a section specifically for viewing, managing and editing multimedia. The photo tab takes a user to all of the photos he or she has shared, as well as the ones he or she is tagged in. It’s not just photo tagging, though: Google+ includes an image editor (complete with Instagram-like photo effects), privacy options and sharing features.

Another feature that’s widely discussed is “Hangouts,” Google’s new group chat feature. Instead of directly asking a friend to join a group chat, users instead click “start a hangout” and they’re instantly in a video chatroom alone. At the same time, a message goes out to their social circles, letting them know that their friend is “hanging out.” Friends can then join the hangout as long as they have been placed in a circle that was invited by the person who created the Hangout.

Facebook has F8 conference to announce changes to their UI

Monday, September 26th, 2011

Last week Facebook had their F8 conference where they announced a ton of changes to their UI. Facebook wants to ensure that their existing users are getting the best usage out of the UI and are actively engaged. The changes include the following features:

    • Timeline - Since the beginning of Facebook, your profile has been the place where you tell your story. People use it to share everything from the small stuff, like their thoughts on an article, to the most important events of their lives, like the photos of their wedding or the birth of their child. This feature will allow you to tell your life story.
    • Interesting News - When you visit Facebook, you should see the things you’re most interested in, like status updates from your family and closest friends. Last week, we announced improvements to Friend Lists and a new Subscribe button to help you see more of what you care about, and less of what you don’t.
    • Subscribe Button – allows you to choose the information that you see from “news feed”, hear from people (even if they aren’t your friends) and let people hear from you (if they aren’t your friends)
    • Improved Friend List – share updates with your closest friends and see their updates through Smart Lists, Close Friends & Acquaintances Lists & Better Suggestions. If you don’t like lists, you don’t have to use them
    • Bigger, Faster Photo’s – size of images are bigger (720×960 pixels) and load twice as fast, which gives you quicker access to more detailed images. Plus all previous images will be shown in the new format.
    • Making Games Better – better ways to find the games and play with your friends!
    • A faster way to message on Mobile – introducing Messenger which is a new mobile app that simplifies how messaging works and gives you a faster way to message friends and small groups.
    • Call your friends right from Facebook – Video calling and other improvements allow for access to your friends
    • Photo tagging is now Easier – Added group tagging & now announcing tag suggestions which will make tagging multiple photos even more convenient.

      These are some of the main changes that are happening, there are many others which can be found at Facebook Blog. Enjoy!

      More information can also be found on Mashable

      Shocking News: Google +1 can be bought!

      Monday, August 1st, 2011

       Social Media Marketing Social Media seo rankings SEO   Search Engine Optimization search engine optimization organic rankings organic listings Online Marketing Google.com google social media google plus 1 Google +1 Facebook I read a number of articles this morning that were touting that it is only a matter of time before you will be able to buy Google +1 for your company. There is one company that already has packed set up to sell the number of +1 that you want to buy. I realize that Organic listings are now going to be influenced by Social Media, however seriously people isn’t this a bit ridiculous! Shouldn’t your +1 and Like’s be based on how people really view your brand vs. “faking” the consumer response.

      As a practice, this probably isn’t the best way to boost up your listings in Organic rankings. Social media is more than paying someone to click on your +1 or Like. It’s about seeing what people are really saying about your brand and how you should think about changing depending on the positive or negative segment written by your customers. Keep in mind, customer is king without them us “marketers” don’t have a job or businesses. Let’s try and keep this world honest people!

      Organic Listings Beware. Another Google Panda Update Rolled Out.

      Thursday, July 28th, 2011

       www.google.com Social Media Marketing Social Media SEO   Search Engine Optimization search engine optimization panda update organic Search organic rankings Google.com google seo Google Panda Google just confirmed via Search Engine Land that the latest update 2.3 is now live. A Google spokeperson said: “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users,” and that “This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year,” the spokesperson added.

      This update is incorporates some new signals that help differentiate between higher and lower quality sites. At least we are being told when these updates are happening now and fingers crossed this update should help advertisers organic listings.

      Google +1 reporting in Google Analytics

      Thursday, July 7th, 2011

      Google Analytics recently launched a set of Social Engagement reports which helps you understanding user behavior of visitors who +1 your pages compared to the users who don’t. Google Analytics automatically reports all the clicks on the Google+1 button. With the help of Social Plugin Tracking in Google Analytics you can analyze how the content is being shared by all the social media buttons like “Facebook Like”, “Twitter Tweet” & “Google+1”.

      Social Engagement Report is basically set of 3 reports which are available under VISITOR > SOCIAL section of the new GA interface.

      Visitor > Social > Engagement: Helps you compare visits which included social action against the visits which did not had any social action.

      Visitor > Social > Action: This report helps you comparing the social interactions based on their source. For example: You can compare Facebook Interactions & Twitter Interactions.

      Visitor > Social > Pages: With the help of this report you can see number of social actions on each page of the site and this can also be grouped based upon the social media source.

      You can set up Social Plugin Tracking by following the simple steps mentioned here: Setting Up Social Plugin Tracking