Posts Tagged ‘Yahoo Search Marketing’

To Bing Or Not To Bing?

Wednesday, August 8th, 2012

Since Google dominates the search engine market, Bing (AdCenter) & Yahoo are often over overlooked. Is it worth your time to try this platform? I think so. At 30% of market share, AdCenter is only addressing a small portion, but here are 5 reasons why you should be including AdCenter in you SEM campaigns:

1. Lower CPCs: Due to lower competition, current advertisers get better competitive placement at lower CPCs.

2. Better traffic: Bing/Yahoo users showing better engagement & conversions depending on the vertical of the campaign.

3. Google AdWords-compatible: AdCenter Desktop has a great import tool which brings your AdWords account, as is, right into AdCenter in just a few clicks.

4. Growing space: The platform is continuously making changes to make it easier & more effective to advertise on their platform.

5. Better customer support: Being a smaller space, AdCenter support team provides great support & follow-up to address any issues you face.

In conclusion, while Google AdWords may have the larger share of market, AdCenter can no longer be ignored. If you’re willing to take on the challenges of handling a growing platform, the cheaper and smaller landscape in AdCenter could pay off with better conversions at lower cost. This is the best time to leverage this space with your incremental budget.

Just remember that Bing is for doing!

Article written by Shylaja Vijay

Slowly Slowly Catchy Monkey

Friday, June 24th, 2011

comScore released data that shows the Search Queries trends for April & May and there is really no change MoM from April to May. However when we looked at March’s numbers Bing was certainly starting to gain some traction. Google was only able to get a 0.1% of volume MoM, which means that Bing is resonating with their audience. Perhaps is something to do with those amazing TV, Display and Search ads! Let’s just hope that Bing is able to catch the monkey this year and create even more competition for Google.

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Only the Facts: MSFT continues to gain points according to comScore

Wednesday, May 18th, 2011

On Wednesday, comScore released new data that continues to show that the decision engine (Bing™) is gaining momentum. Bing increased by 0.3% MoM from February to March 2011. Industry analysts predict that Bing is starting to be a true competitor to Google and that in a few years could surpass Google’s query volume at this rate.

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What’s Black and White and weighs 1700 lbs?

Wednesday, April 20th, 2011

image004 Yahoo Search Marketing Tags: Adwords SEM   Search Engine Marketing search engine optimization pay per click Online Marketing Google Panda Google Adwords New Features Google Adwords Features Google Adwords Google Adwords New Features Adwords Features Google Panda is the substantial algorithm change launched by in February 2011 with the objective to identify low quality pages and sites. These pages tend to contain text that is relevant to the query however may not be the best user experience. Panda has been implemented across all English language queries and has continued to make minor updated.

Implemented on all English Queries

Initially when Panda launched, it impacted only USA queries with accounts for around 12%. However, today the change is applicable for all English queries worldwide and it is expected that the impact would be similar for English speaking searchers across the world. This includes searches on Google.co.uk, Google.com.au as well as English queries in non-English speaking countries (searches on Google.fr with English results).

Utilizing searcher’s data about blocked sites

Google has always taken measures in determining relevant search results. The proof of this can be seen either on the pages itself (text on a page) or on the other sites (anchor text in links to a page). At times clues are also drawn from user behavior (how long the page takes to load by using toolbar data from users who access those pages). Even recently, Google has launched two ways of blocking particular sites from search results by the way of Chrome extension and block links directly in search results which appears once been clicked from results to a site and then return to search results.

Impact of the change

When launched large sites were affected as they have more traffic, pages, links and more signals available. According to the latest updates even smaller sites are facing the impact.

Is 60 the new 35?

Saturday, April 16th, 2011

Well I never, I actually thought I was going back in time via the hub tub time machine for a moment there. Wait, it is true! Google has recently announced a new feature for their headline and taking it back to the 2003 era. They just released a new feature with their ad text, where the title could be a long as 60 characters. Basically they are taking your description 1 and pushing it into your headline if you ad shows up on the right rail of the sponsored results. Here is what is would look like:

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In order for your headline 1 to show in the headline you must have a proper sentence with a period or full stop which will allow the description 1 to move to the headline. Google is touting that the longer headline creates an average increase of CTR by 5%. Some might wonder if this is Google’s way of increasing their revenue per search. Personally I think that they just wanted to bring back the good old days of Overture (gosh, I am really dating myself) and see if the longer headline does actually work. It will be interesting to see if Advertisers actually seeing positive results with this change.

For more information, visit Google Blog: http://adwords.blogspot.com/2011/02/longer-headlines-for-select-ads-on.html