Posts Tagged ‘Yahoo Search Marketing’

To Bing Or Not To Bing?

Wednesday, August 8th, 2012

Since Google dominates the search engine market, Bing (AdCenter) & Yahoo are often over overlooked. Is it worth your time to try this platform? I think so. At 30% of market share, AdCenter is only addressing a small portion, but here are 5 reasons why you should be including AdCenter in you SEM campaigns:

1. Lower CPCs: Due to lower competition, current advertisers get better competitive placement at lower CPCs.

2. Better traffic: Bing/Yahoo users showing better engagement & conversions depending on the vertical of the campaign.

3. Google AdWords-compatible: AdCenter Desktop has a great import tool which brings your AdWords account, as is, right into AdCenter in just a few clicks.

4. Growing space: The platform is continuously making changes to make it easier & more effective to advertise on their platform.

5. Better customer support: Being a smaller space, AdCenter support team provides great support & follow-up to address any issues you face.

In conclusion, while Google AdWords may have the larger share of market, AdCenter can no longer be ignored. If you’re willing to take on the challenges of handling a growing platform, the cheaper and smaller landscape in AdCenter could pay off with better conversions at lower cost. This is the best time to leverage this space with your incremental budget.

Just remember that Bing is for doing!

Article written by Shylaja Vijay

What’s Black and White and weighs 1700 lbs?

Wednesday, April 20th, 2011

image004 Yahoo Search Marketing Tags: Adwords SEM   Search Engine Marketing search engine optimization pay per click Online Marketing Google Panda Google Adwords New Features Google Adwords Features Google Adwords Google Adwords New Features Adwords Features Google Panda is the substantial algorithm change launched by in February 2011 with the objective to identify low quality pages and sites. These pages tend to contain text that is relevant to the query however may not be the best user experience. Panda has been implemented across all English language queries and has continued to make minor updated.

Implemented on all English Queries

Initially when Panda launched, it impacted only USA queries with accounts for around 12%. However, today the change is applicable for all English queries worldwide and it is expected that the impact would be similar for English speaking searchers across the world. This includes searches on, as well as English queries in non-English speaking countries (searches on with English results).

Utilizing searcher’s data about blocked sites

Google has always taken measures in determining relevant search results. The proof of this can be seen either on the pages itself (text on a page) or on the other sites (anchor text in links to a page). At times clues are also drawn from user behavior (how long the page takes to load by using toolbar data from users who access those pages). Even recently, Google has launched two ways of blocking particular sites from search results by the way of Chrome extension and block links directly in search results which appears once been clicked from results to a site and then return to search results.

Impact of the change

When launched large sites were affected as they have more traffic, pages, links and more signals available. According to the latest updates even smaller sites are facing the impact.

Transition from Yahoo! Search Marketing to Microsoft adCenter

Friday, August 6th, 2010

search alliance yahoo transition center Yahoo Search Marketing yahoo microsoft alliance Yahoo SEM   Search Engine Marketing search engine marketing search alliance Online Marketing microsoft adcenter microsoft ad center Microsoft

On Feb 18, 2010, US & EU regulators approved the search alliance between Yahoo & Microsoft. This search alliance opens the door to new opportunities for advertisers. As per the Yahoo Search Marketing Blog; Yahoo & Microsoft are planning to complete the transition in US before the 2010 holiday season.

As we all are aware of the fact that, after the transition advertisers will have to use Microsoft adCenter to manage their online campaigns.

Here are few things which advertisers need to ensure for a smooth transition:

  • Ad Titles & Description: Yahoo currently allows 40 characters in ad title, whereas Microsoft adCenter allows only 25 characters. Also, Yahoo allows ad description to be of 71 characters, while Microsoft adCenter allows only 70 characters. It is advisable to shorten the ad title & ad description to meet the Microsoft adCenter guidelines for a smooth transition.
  • Keyword Changes: Microsoft adCenter treats singular/plural variation of keywords as individual keywords, whereas Yahoo does this job automatically. For a smooth transition, start expanding your keyword list to include all possible variations of the keywords (singular/plural & misspellings)
  • Bid Changes: The minimum bids for a keyword to stay active in Yahoo are $0.01, while in Microsoft adCenter the minimum bid is $0.05. Once the transition is complete all the minimum bids will increase to $0.05.

For a detailed list of FAQ’s, please visit the Yahoo! Transition Center.

Yahoo Introduces Ad Interest Manager

Thursday, December 10th, 2009

Empowering the User.

Yahoo now allows users to customize the ads served to them with the help of its newly launched Ad Interest Manager. This new system allows user to select their interest and block ads outside of their interest areas.

According to the official Yahoo press release, AIM provides users

  • Provides a central point where Yahoo! visitors can assert even greater control over their online experience.
  • Gives visitors an unparalleled view into the information used to deliver interest-based advertising.
  • Shows the visitor both Yahoo!’s educated guesses about their interests and a summary of observations, along with other information they have provided.
  • Provides a list of specific interest categories that Yahoo! has placed a user into and lets people turn those categories off.
  • Allows people who don’t want to see interest-based ads to turn them off entirely.

yahooadinterestmanager 300x187 Yahoo Search Marketing Yahoo

This move will further intensify the existing search engine war and will also force Google to put its thinking cap on improving the user experience.

If promoted well, this new feature from Yahoo can give a major boost to their share in search engine landscape.