Publicis Groupe acquires Resultrix
Resultrix's acquisition was announced by the Publicis Groupe on August 7th, 2012. Resultrix is a leading performance marketing agency with an international footprint in USA, India, Singapore and the UAE.
Resultrix was founded in 2008 and has aggressively grown to be the leading performance marketing agency. Resultrix employs over 90 specialists across its global offices in Seattle, New Delhi, Mumbai, Singapore and Dubai. The agency provides a full suite of services including search engine optimization, search engine marketing, web design, analytics, media buying and optimization, social media strategy and mobile advertising and development, with a differentiated set of performance-based business models. Resultrix’s extensive clientele comprises both international and local brands across multiple categories, including financial services, insurance, technology, eCommerce, and travel. Key clients include: Bing, MSN, Corbis Corporation, Max Bupa, Airtel, Cleartrip, Standard Chartered, DBS Bank, Fraser Hospitality and Emirates NBD.
The co-founders and the core management team comprising Vidur Luthra, Gulrez Alam, Karishma Kiri, Santosh Avaduta, and Shibu Shivanandan will stay with the company. Resultrix will operate as a unit within Performics, under the name ‘Resultrix, a Performics Company’. Its founders, Vidur Luthra, CEO, and Gulrez Alam, COO, will continue to lead the agency and will report into Daina Middleton, Global CEO for Performics and Gareth Mulryan, Managing Director of Performics, Asia Pacific.
Performics is redefining Performance Marketing by applying the principles of search to create highly optimized and participant-centered marketing solutions across all relevant channels, devices and screens. Since early 2011, Performics has expanded its presence and now operates in 18 countries; this new partnership with Resultrix will further enable clients to not only tap into new areas of digital expertise, but benefit from an even more integrated and consistent global offering.
Performics is the first global performance marketing company partnering with marketers to make smart marketing decisions that improve ROI. Founded in 1998, our performance specialists are certified experts in search, affiliate & feeds, and social & display channels across all screens. Performics, headquartered in Chicago with presence in 18 countries and regional centres in London and Singapore, is part of Publicis Groupe—the world's third largest communications group and top global search spender. Participate with us at performics.com.
Resultrix, founded in 2008, is a leading performance based digital marketing agency focused on maximizing clients ROI across a multitude of digital experiences. Working at the nexus of cutting edge SEM, technology, display, social media, mobile, design and analytics, the company has managed over 120 brands across multiple screens and mediums. Resultrix bouquet of interactive services include - search engine marketing (SEM), search engine optimization (SEO), web design & development, web analytics, social media marketing & display advertising. Resultrix has offices in India (Mumbai & Delhi), Seattle, Singapore and Dubai. Engage with us at Resultrix.com
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